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Get on Your Game Interactive discussion with the Experts Get on Your Game Interactive discussion with the Experts Moderator Richard McKinnon – President, Canadian Carwash Association & Miami Car Care Center Inc. Congratulations to our Athletes! Session time 9:30 – 11:00 am
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Get on Your GameInteractive discussion with the Experts • Moderator • Richard McKinnon – President, Canadian Carwash Association & Miami Car Care Center Inc. Congratulations to our Athletes!
Session time 9:30 – 11:00 am • Industry Perspective • Introduction of Panelists • Interactive Discussion Richard McKinnon – President CCAAgenda Please turn your cell phones to silent mode
Questions and Sharing Current State of the Industry
Turbulent Times • Worst Economic downturn in decades • Pending Government Legislation • Environmental issues to the front burner • Increasing Competition • Lower profit margins • Marketing Challenges How do you see the marketplace?
Good News! Think Positive Change represents opportunity Embrace it! Our Athletes did! 14 Gold, 7 Silver & 5 Bronze
Economic Uncertainty • Limited access to capital dollars • Decreased consumer spending • Tougher to break even • Reduced valuations of business value Owners/operators must be creative and develop strong business skills to survive and thrive
Pending Legislation • Minimum wage increases • Tax increases • Code of Conduct for the banking industry • EI premiums, Workers compensation • Municipal burdens – bylaws - SME Simplify your business model, identify technology based solutions to reduce costs, lobby local governments
Environmental Issues • Storm water management • Discharge water management • Solid waste management • Environmentally safe detergents and waxes • Recycling water Opportunity to educate your city councilors Seeing Green Session - Mar 3rd 11:15 – 12:00 pm
Increasing Competition • Access to capital limiting • Available commercial property limiting • Municipal bylaws make it difficult • Filling a market need • Pricing yourself out of business Educate your city councilors – Work with your competition
Marketing Opportunities • Spend the time to develop a business plan • Develop a marketing plan to compliment your business plan • Stick to the plan • Dare to be different • Partnering for success Identify your business goals and how you will achieve them Mike Perry The Right Connection – Mar 4th 11:15 – 12:00
Controlling your costs • Firstly – understand your costs • Identify the inefficiencies • Find creative ways to reduce them • Lean on the industry to help • Invest in new technology To improve you need to understand where your dollars are
Know your Market • 4th Quarter 2009 Wash Volume Report • The last quarter of 2009 saw an increase in the average number of cycles per site to 5,378, as compared to 4,947 cycles in the fourth quarter of 2008; an increase of 8.7%. The number of cycles for the fourth quarter of 2009 stayed approximately the same as the third quarter of 2009. Attend the Key Insights Panel Mar 4th 9:30 – 11:00 am
CCA Committees • Strategic Relationships · • Member Benefits • Environment • Organizational Structure • Golf Committee • Website • Finance • Communications / Publications Make a Difference – Get Involved
Summary • Change creates opportunity • Use technology to increase efficiencies • Get involved – Volunteers needed! • Educate your City Councilors • Work with your competition • Ask the Experts Great Industry – Great People
Panelists • Scott Murray – Ezee Clean Carwash • Stuart Gunn – Coin Carwash • JJ Woodley – Red Hill Car Wash • Nathan Ewing – Transchem Chemical
Nathan Ewing – Transchem Chemical Goals of the CCA’s Environmental Committee • Education • Partnerships • Benefits to operators Environmental Marketing: Chemical and Equipment Supplier as a partner • Expertise • What is good for the environment can also be good for your bottom line
Questions and Sharing • Worst Economic downturn in decades • Pending Government Legislation • Environmental issues to the front burner • Increasing Competition • Lower profit margins • Marketing Challenges
Thank You • You the people you own/operate or manage the carwashes • Our equipment manufactures & suppliers • Our vending & chemical suppliers • The volunteers of the association • Fulcrum Publishing