Interactive Solutions An Hour with the Experts

1. Interactive Solutions An Hour with the Experts

2. What’s New ABOUT US • What’s New in Interactive? • New Faces • Familiar Faces • New Organization of our Products and Services • New Resources for You

3. What’s New ABOUT US The Whole Team

4. What’s New ABOUT US • New Organization of our Products and Services • Interactive Media • Analysis • Web Development • Multimedia

5. What’s New ABOUT US

6. Products and Services ABOUT US • Interactive Media • Media Research and Planning • Job Boards • Online Ads (banners, buttons, sponsorships) • Rich Media • Email Marketing • Wireless • Search Engine Marketing • Creative implementation • Tracking and Analysis

7. Products and Services ABOUT US • Reasons to Try Interactive • Are your top candidates waiting for Sunday? • Cost Effective • Better Targeting • Ability to take advantage of sponsorships that clients could never afford in Broadcast and/or Print • Olympics and Paralymplics/Super Bowl/Playoffs • Elections • Strategies: • Show the potential traffic generated • Banners: 0.3% • Rich Media: 0.5% • Email: 4%

8. Products and Services ABOUT US • Interactive Media • Search Engine Optimization • Analyze client’s current search engine ranking • Provide recommendations for altering meta tags, page titles, descriptions, content, etc to improve natural search rankings • Submit Web site to major search engines and directories

9. Products and Services ABOUT US • Analysis • Advanced ROI Package • Utilizing Atlas DMT Digital Marketing Suite • Click, View and Post Click Information • Metrics on each placement and creative unit • Advanced reporting • Impressions/Clicks • Click-through rates • View-through rates • Conversion rates • Cost per impression/click

10. Products and Services ABOUT US • Analysis • Web Site Assessment/Heuristic Evaluation • Expert review of the client’s Web site • Content • Functionality • Design/Branding • Navigation • General Usability

11. Products and Services ABOUT US • Analysis • User Studies • 50 respondents • 15 intro questions • 2 tasks with 15 follow-up questions each • 15 wrap up questions • Can use Vividence’s research Panel, third party lists, or client’s own list.

12. Products and Services ABOUT US • Web Development • Web Site Development • Career Web Sites • Microsites and Landing Pages • Diversity Sites • ERP and Internal Mobility Sites • Alumni Sites • Offer Extended Sites • New Hire/Onboarding Sites

13. Products and Services ABOUT US • Web Development • Customized Recruiter Homepages • Customized version of the client’s home page sent via email • Simple online form for recruiters

14. Products and Services ABOUT US • Web Development • Ecard System • Customizable ecards • Can be used for many purposes • Recruiters can send out single or multiple messages • Can send our HTML email or text link to the ecard

15. Products and Services ABOUT US • Web Development • Relationship Marketing Database • Remarket to candidates • Captures data on passive candidates • Broadcast messages out to targeted groups • Candidates opt-in to receive messages and can unsubscribe at any time • Complies with all CAN-SPAM guidelines

16. Products and Services ABOUT US • Web Development • Virtual Career Events • Includes up to 3 content pages • Set up of 2 sessions • Pre-screening and scheduling • Chat software license for I year • National Events can be held for a low cost

17. Products and Services ABOUT US • Web Development • Pre-screening and Scheduling System • Set up of up to 3 content pages • Pre-screening module • Return blocking of failed users for specific time period • Collection/reporting of Questionnaire answers • Registration/scheduling module • E-mail confirmation for registrants • Password protected online administrative module

18. Products and Services ABOUT US • Multimedia • CD-ROMS/Webcards • Create a unique branded • experience • Combine on and offline

19. Products and Services ABOUT US • Multimedia • Experience Site/Games • Interactivity engages users • 37% of Internet users play games • Popular with young adults and minorities • Viral marketing – games are passed on • Simulations can give users insights into what the job is like

20. Resources ABOUT US • New Resources • Interactive Resource Site • Description of all products and services (with examples) • Downloadable product sheets • Portfolio • Resource database – over 100 articles and reports • Case Studies • Contact us form • Hodes E-cards

21. Questions ABOUT US How do you show justification? What is the best way to Introduce Interactive to our clients? What is the Best Way to Upsell Clients whose main focus is print? Interactive has transformed the business process of our clients RecruitSoft/iLogos Global 500 Web Site Recruiting Survey 2003

22. Questions ABOUT US The Business Proposition and Employment category spent 48.5% of budget online

23. Questions ABOUT US • Working with the Interactive team - • Who are our resources within the Interactive Group? • Jeff – Northeast, Canada • Laura – Mid-Atlantic, Mid-West, Boston, West • Brian – South • interactive@hodes.com • When do I get Interactive Involved? • We can be involved at any stage – but it’s best to have involved in the beginning • How does the Interactive team work with the local branch team? • This will vary by branch, but you should consider us an extension of your account team

24. Questions ABOUT US • The Competition • TMP • Similar products and services • Lack sophistication and technology • Missing: relationship marketing, ecard system • JWT • Resources of Digital JWT • Pushing Search Engine Marketing and email • NAS and smaller agencies • Some online media planning and web development, but not nearly on the same level

25. Questions ABOUT US • What are the newest Interactive technologies? • Virtual Screening • Virtual Events • Chat • Games • Lead generation in combination with relationship marketing • Really cool rich media formats are coming out

26. TALENT MATTERS Questions?