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Business Analysis

Business Analysis Presented by: Carlos, Mayleen & Ricky. Overview Who is Homestead Health? Marketing Objectives Industry Analysis Marketing Mix Stakeholders Website Who Is Homestead Health? Established 28 years ago Independent store Store and website 9500 health products and services

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Business Analysis

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  1. Business Analysis Presented by: Carlos, Mayleen & Ricky.

  2. Overview • Who is Homestead Health? • Marketing Objectives • Industry Analysis • Marketing Mix • Stakeholders • Website

  3. Who Is Homestead Health? • Established 28 years ago • Independent store • Store and website • 9500 health products and services

  4. Marketing Objectives • To increase awareness of the expertise and excellent service of staff. • To provide reliable information to customers • To create a closer relationship with customers • To differentiate itself from its competitors by providing a greater range of non-perishable health products. (one-stop shop)

  5. Industry Analysis Health Products Retailers • Power over buyers • Power over suppliers • Rivalry • Substitute • New Entrants

  6. Marketing Mix • Products • 6 categories: Homeopathy, Herbal Medicine,Supplements, Aromatherapy, Sport Nutrition, Cosmetics. • Price • Not a way of competing • Same in Internet and store • Promotion • Word of mouth,Yellow pages, WellingtonNZ.com

  7. Marketing Mix • Distribution • National & International • Store and on line shopping (Internet).

  8. Stakeholders • Customers • Individual consumers ( 5% overseas) • Suppliers • Mostly New Zealand • Competitors • Common Sense organics & Healthy Living

  9. Homestead Health Online • Objectives • Online sales(B2C), provide current trends/news on health issues • Customers • Mainly local customers, also overseas. • Promotions • Business cards, invoices, listed on search engines, Totally Wellington website.

  10. HomesteadHealth Online • Delivery • $2.50 to $8.00, delivery time overnight to 3 days. • Security • SSL security. • Security a concern to potential customers.

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