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THE UGO VALUE PROPOSITION

THE UGO VALUE PROPOSITION. UGO IS A VETERAN, INDEPENDENT, ONLINE MEDIA PROPERTY REACHING A CRITICAL MASS OF GUYS PLUGGED INTO THE DIGITAL LIFESTYLE

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THE UGO VALUE PROPOSITION

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  1. THE UGO VALUE PROPOSITION • UGO IS A VETERAN, INDEPENDENT, ONLINE MEDIA PROPERTY REACHING A CRITICAL MASS OF GUYS PLUGGED INTO THE DIGITAL LIFESTYLE • WE’VE BUILT AN ONLINE COMMUNITY CENTERED ON ENTERTAINMENT WHERE OUR AUDIENCE IS ENCOURAGED TO SPEAK THEIR MINDS, SHARE THEIR OPINIONS, AND ENGAGE WITH RICH CONTENT • REACHING MORE THAN 10 MILLION UNIQUES IN THE US, UGO IS A TOP 10 MULTI-CATEGORY ENTERTAINMENT PROPERTY • EXCLUSIVE ACTOR & DIRECTOR INTERVIEWS, MUSIC PERFORMANCES AND GAMES PREVIEWS CONTRIBUTE TO OUR COMPELLING CONTENT • OUR WEB DESIGN TEAM PRODUCES ENGAGING SPONSORED ONLINE ENVIRONMENTS FOR THE BIGGEST BRANDS ADVERTISING ONLINE • WE ARE UNIQUELY POSITIONED TO CONNECT WITH OUR AUDIENCE ON THE STREET AND AT MAJOR EVENTS VIA MOBILE TECH TRUCKS

  2. THE GUIDE TO A VAST WORLD OF DIGITAL ENTERTAINMENT • UGO DELIVERS A DEEP RESERVOIR OF CONTENT • 300+ EDITORS • 400,000 WRITTEN EDITORIAL PIECES • 180,000 FILM/TV CONTENT PIECES • 140,000 GAMES CONTENT PIECES • 40,000 MUSIC CONTENT PIECES • 125,000 GAME CHEAT CODES FOR OVER 15,000 VIDEO GAMES • 100,000+ DOWNLOADABLE FILES • 175,000 NEWS ARTICLES, 145,000 PREVIEWS & REVIEWS AND 80,000 INTERVIEWS & FEATURES • 200,000+ CELEBRITY IMAGES

  3. UGO OVERVIEW • AUDIENCE • 11 MILLION UNIQUE VISITORS • 10% REACH OF ALL PERSONS 12-24 ON THE WEB • 14% REACH OF ALL GUYS 18-34 ON THE WEB • 89% OF UGO’S AUDIENCE HAS BROADBAND ACCESS • RANKINGS • TOP 10 MULTI-CATEGORY ENTERTAINMENT PROPERTY; #5 IN JANUARY 2007 • #8 AD SUPPORTED FILM/TV DESTINATION ON THE WEB UGO, NIELSEN//NETRATINGS NETVIEW, JANUARY 2007 1UGO NETWORK, NIELSEN//NETRATINGS @PLAN, WINTER 2006/2007 RELEASE*

  4. WE’RE BIGGER THAN YOU THINK TOP 20 MULTI-CATEGORY ENTERTAINMENT PROPERTIES UNIQUES (000) 41,042 19,752 15,174 14,013 10,957 10,028 9,826 8,655 5,836 5,383 5,068 4,796 3,850 3,301 2,899 2,824 2,792 2,451 2,149 2,002 • REAL NETWORK • GORILLA NATION MEDIA • EBAY ENTERTAINMENT • CNET NETWORKS ENTERTAINMENT • UGO • BORED.COM NETWORK • TIME INC PUBLICATIONS • WINDOWSMEDIA.COM • WB • THE CLUBPLANET NETWORK • TV GUIDE ONLINE NETWORK • CRAVE ONLINE NETWORK • ABOUT.COM ENTERTAINMENT • ZAP2IT.COM • MSN ENTERTAINMENT • USATDAY.COM LIFE • HOLLYWOOD.COM • AOL EXPRESSIONS • THE-N NETWORK • THE MAXIM NETWORK AD-SUPPORTED PROPERTIES, NIELSEN/NETRATINGS NETVIEW, JANUARY 2007

  5. UGO DELIVERS AN AUDIENCE YOU CAN’T GET ANYWHERE ELSE IFILM IGN ONLY 9% AVERAGE AUDIENCE DUPLICATION PER INDIVIDUAL SITE MTV.COM IF YOU WANT TO REACH OUR AUDIENCE, YOU HAVE TO BUY UGO UGO ESPN GAMESPOT THE MAXIM NETWORK NIELSEN//NETRATINGS JANUARY 2007

  6. WE DELIVER YOUR TARGET AUDIENCE M18-34 ESPN: UGO: IGN: GAMESPOT: MTV.COM: IFILM: MAXIM: UV’s (000) 3,008 2,138 1,864 1,695 836 535 489 REACH 19% 14% 12% 11% 5% 3% 3% NIELSEN//NETRATINGS NETVIEW JANUARY 2007

  7. WE DELIVER YOUR TARGET AUDIENCE MASSIVE REACH & TARGET AUDIENCE1: • 11 MILLION MONTHLY UNIQUE USERS • 3 MILLION UNIQUE USERS AGE 12-24; 10% REACH OF PERSONS AGE 12-24 ON THE WEB • 3.2 MILLION UNIQUE USERS AGE 18-34; 10% REACH OF PERSONS AGE 18-34 ON THE WEB THEY ARE AVID CELL PHONE USERS2: • 423 INDEX – DOWNLOADED OR PLAYED A GAME ON CELL PHONE YESTERDAY • 422 INDEX – TOOK PHOTO ON CELL PHONE YESTERDAY • 258 INDEX – RECORDED A VIDEO ON CELL PHONE IN PAST MONTH • 218 INDEX – DOWNLOADED A RINGTONE TO CELL PHONE YESTERDAY • 214 INDEX – SENT / RECEIVED A CELL PHONE TEST MESSAGE YESTERDAY THEY ARE TECH SAVVY, GADGET LOVERS & EARLY ADOPTERS2: • 505 INDEX – BLOG PUBLISHED/UPDATED YESTERDAY • 297 INDEX – SONY PSP OWNERSHIP • 285 INDEX – USED INSTANT MESSAGING YESTERDAY • 234 INDEX – MP3 PLAYER PURCHASED IN THE LAST 12 MONTHS 1UGO NETWORK, NIELSEN//NETRATINGS NETVIEW, JANUARY 2006 2UGO NETWORK OR UGO GAMES NETWORK, NIELSEN NET//RATINGS @PLAN, WINTER 2006/2007 RELEASE

  8. WE DELIVER YOUR TARGET AUDIENCE THEY ARE TECH SAVVY & TURN TO THE INTERNET FOR ENTERTAINMENT: • 505 INDEX – PUBLISHED / UPDATED A BLOG YESTERDAY • 449 INDEX – WATCHED LIVE TV ONLINE IN THE LAST 30 DAYS • 238 INDEX – SENT/RECEIVED PICTURE MAIL BY CELL PHONE YESTERDAY • 217 INDEX – WATCHED STREAMING VIDEO ONLINE IN THE LAST 30 DAYS THEY ARE MOVIE FANS: • 395 INDEX – WATCHED MOVIES/MOVIE CLIPS ONLINE IN THE LAST 30 DAYS • 303 INDEX – HEAVY SPENDING ONLINE FOR MOVIE DVDS/TAPES IN THE LAST 6 MONTHS • 257 INDEX – PURCHASED MOVIE TICKETS ONLINE IN THE LAST 30 DAYS • 225 INDEX – PURCHASED MOVIE DVDS/TAPES ONLINE IN THE LAST 30 DAYS THEY ARE GAMERS: • 590 INDEX – PURCHASED VIDEO GAMES ONLINE IN THE PAST MONTH • 583 INDEX – PLAY MULIT-PLAYER SHOOTER GAME GENRES • 566 INDEX – PLAY SHOOTER – SCI-FI FIRST PERSON GAME GENRES • 526 INDEX – PLAY ACTION / ADVENTURE – HACK ‘N SLASH/RPG GAME GENRES • 382 INDEX – PLAY ALTERNATIVE / EXTREME SPORTS GAME GENRES • THEY ARE MUSIC ENTHUSIASTS: • 962 INDEX – WATCHED LIVE CONCERTS ONLINE IN THE PAST MONTH • 459 INDEX – WATCHED MUSIC / MUSIC VIDEOS ONLINE IN THE PAST MONTH • 440 INDEX – DOWNLOADED FILE FOR PORTABLE MEDIA (PODCAST) TO COMPUTER YESTERDAY • 304 INDEX – HEAVY SPENDING ON MUSIC ONLINE IN THE PAST 6 MONTHS UGO NETWORK OR UGO GAMES NETWORK, NIELSEN/NETRATINGS @PLAN, WINTER 2006/2007 RELEASE

  9. OUR EXPERIENCE WITH PARTNERS 10

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