1 / 17

“It’s not pre-marital sex if you don’t intend to get married”

“It’s not pre-marital sex if you don’t intend to get married” NGO, Government, UN or Private sector marketing strategy? *********************** The “Influencer” Model ‘A series of concentric circles where the target group/consumer/user/recipient/??/ is very late in the process?’

bernad
Download Presentation

“It’s not pre-marital sex if you don’t intend to get married”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “It’s not pre-marital sex if you don’t intend to get married”

  2. NGO, Government, UN or Private sector marketing strategy? *********************** The “Influencer” Model ‘A series of concentric circles where the target group/consumer/user/recipient/??/ is very late in the process?’ *************************** Can you name the organisation?

  3. “Perspectives” Wish to engage everyone here in distilling and sorting the information presented

  4. So… …everyone will have a role…

  5. 4 moderators Gloria Coe – A and E Susan Villani – B and F Prakit Vathesatogkit – C and G Elisabetta Prando – D and H

  6. 4 cross-cutting issues Critical aspects – eg Gaps in understanding Critical assessments – eg Media Literacy Effective Strategies – eg best policies Can we market health?

  7. Steps: 1. Eight groups of 6, 7 or 8 people in each group 2. Choose a letter from A to G for your group – one letter per group

  8. Guidance: 1. Work by yourselves and as a group. 2. Elect a Team co-ordinator. 3. Please find a way to use the new technologies to coordinate and share your notes. 4. 15-30 to 17-00 – in these groups

  9. Group A: The DATA Your Task: From the presentations and discussion, note and highlight the most compelling data related to health marketing

  10. Group B: The EXPERIENCES Your Task: From the presentations and discussion, note and highlight the “action” experiences that may be regarded as leading the way in health marketing

  11. Group C: The CHALLENGES Your Task: From the presentations and discussion, note and highlight the major challenges that will need to be addressed for more effective health marketing

  12. Group D: The IDEAS Your Task: From the presentations and discussion, note and highlight the best ideas for supporting advances in the scale and effectiveness of health marketing

  13. Group E: The POETS Laureate Your Task: Reflect some of the major themes, issues, debates and ideas from this event in poem form.

  14. Group F: The SONG-WRITERS Your Task: Reflect some of the major themes, issues, debates and ideas from this event as ‘new’ song lyrics for popular songs from your culture “Imagine there are no ads…”

  15. Group G: The VISUAL IMAGE Creators Your Task: Reflect some of the major themes, issues, debates and ideas from this event through the drawing or creation of some visual images

  16. Group H: The Copy Writers Your Task: Reflect some of the major themes, issues, debates and ideas from this event as slogans that may be used to market ‘health marketing’.

  17. Guidance - recap: 1. Work by yourselves and as a group. 2. Elect a Team co-ordinator. 3. Please find a way to use the new technologies to coordinate and share your notes. 4. 15-30 to 17-00 – in these groups

More Related