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The Wild & Wacky World Of Internet Business

The Wild & Wacky World Of Internet Business Internet Revenue Advertising ISPs currently generate highest revenue Top 10 ISPs account for 75% of subscribers ISP market volatile; price a major consideration TOP ISPs Portals Entry points to Web Strong competition to be “Home Page”

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The Wild & Wacky World Of Internet Business

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  1. The Wild & Wacky World Of Internet Business

  2. Internet Revenue • Advertising • ISPs currently generate highest revenue • Top 10 ISPs account for 75% of subscribers • ISP market volatile; price a major consideration

  3. TOP ISPs

  4. Portals • Entry points to Web • Strong competition to be “Home Page” • Portals generate high ad revenue

  5. ADVERTISING REVENUE • 1994: development of html led to first boom in e-commerce • Boom created dot-com millionaires, fueled by venture capital • Faltering economy in 2000 leD to dot-com bust • Recovery began in 2002; growth now mostly steady

  6. MSM Ad Revenue • Newspapers 47.335 bn • Television 44.293 bn • Cable TV 23.654 bn • Radio 19.640 bn • Magazines 12.847 bn

  7. INTERNET AD REVENUE • Banner ads • Hit counts • Search ads (largest revenue) • Video & audio ads growing

  8. Net top 10, in millions of visitors/month Microsoft 501.7 Google 475.5 Yahoo 475.2 eBay 250.8 Time Warner 221.8 Wikipedia 171.9 Amazon 143.9 Fox Interactive 130.4 Ask Network 110.9 YouTube 107.9

  9. Top 10 page views, in billions Yahoo 345.5 MySpace 250.7 Google 147.7 eBay 143.3 MSN/Windows Live 141.2 AOL 73.1 Craigslist 27.1 Nickelodeon 24.7 Comcast 23.5 Microsoft 23.2

  10. Mainstream Media & Net • Most mainstream outlets not making much money on Net offerings • Still, feel compelled to have a presence, even at a loss • Considered investment for future

  11. IMPACT ON MSM • Traffic to individual non-MSM sites may be smaller • But cumulative effect of Web as a whole is substantial

  12. Public Sphere Concerns • Digital divide • SES (socioeconomic status) • Education • NET NEUTRALITY IS KEY

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