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ActFuture.com Isabelle Fabry-Frémaux Paris & Lyon – France Mobile: 00 33 (0) 6 60 45 87 60 Email: isabelle-fabry@actfuture.com STRATEGIC MARKETING CONSULTANT 16 YEARS OF EXPERIENCE IN QUALITATIVE AND CREATIVE STUDIES NATIONAL & INTERNATIONAL ACTIONS / FRENCH – ENGLISH
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ActFuture.com • Isabelle Fabry-Frémaux • Paris & Lyon – France • Mobile: 00 33 (0) 6 60 45 87 60 • Email: isabelle-fabry@actfuture.com • STRATEGIC MARKETING CONSULTANT16 YEARS OF EXPERIENCE IN QUALITATIVE AND CREATIVE STUDIESNATIONAL & INTERNATIONAL ACTIONS / FRENCH – ENGLISH • > Your qual. partner in France and abroad • > 4 dimensions of expertise: business, marketing, coaching, semiology • 2009 ESCP & UNIV. Limoges Master Pro. Semiotics and Strategy • 2003-05 IFPNL Technician, Practitioner, Master Practitioner, Coach NLP • 1994 ESSEC Specialized Master in Marketing Management • 1991 ISG International Business School in USA, Thailand, Korea, Hong Kong, Taipei and Japan • > MAJOR AREAS AND REFERENCES - BTOC & BTOB: • Food: Fair, Ben & Jerry's, Dark Forest, Celia, Comaral, CIDIL, Coca Cola, Ferrero, Findus, Haagen-Dazs, Hero, Kellogg's, Kot, deciduous, Leerdammer, Lindt, Mac Callan, Lu, Matins, Nespresso, Schweppes Segafredo, Sopexa, Unilever / Automotive: Citroën, Volvo, Peugeot, AREA (High Way), Ford / Finance: Societe Generale, Caisse d'Epargne, AGMF, Western Union / B to B: 3M, Somfy, Générale des Eaux / Cosmetics : Biotherm, Dior, Kanebo, Helena Rubinstein / Distribution: The Bon Marché, Gitem, Auchan, Bazarland / Appliances: Miele, Philips, Allegre Nursery, Nespresso De Longhi / Electronics: Philips, Motorola, LG, Samsung, Sony, Haier / Cleaning: Henkel, Unilever, Procter & Gamble, Reckitt Benckiser / News Tech. : Orange, Wanadoo, Cegetel, IBM, France Telecom, Vodafone, British Telecom / Toys: Tomy, Chicco / Hobbies: French Games, Disney, Sogerest, Louvre Hotels, Kyriad Hotel / Media: Cartoon Network, NRJ / Cleaning: Unilever Procter & Gamble, Henkel, Reckitt and Benckiser / Children: Tigex, Nuk, Vertbaudet / Health: Liphaderm, Novartis, Roche-Nicholas, Smithkline Beecham, Santarôme, Bayer, Henkel, Beiersdorf, Siemens, Olympus/ Apparel: Chantelle, Petit Bateau, MIM Doublet / Transport: RATP, SNCF, Saint - Exupery Airport (Lyon). • > TYPES OF RESEARCH: Concept, Design, Taste, Image, New Products, Logos, Names, Awareness, New Products, Packaging, Positioning, Price, Advertising, Usage & Attitudes, Sensory, Ethnology, Ethology, Creativity ... • > TARGET: Men, women, children (from junior to senior) business (the CEO through the technician to the worker); General practitioners and specialists.