Management of Public Relations III

Feb 26, 2013

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2. Determining objectives. Identifying objectives, according to Hendrix in Public Relations Cases, is the single most important element in the management of public relation activities.. Objectives represent the practitioner's desired outcomes in communicating with target publics.". 3. Determining

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Management of Public Relations III

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CRISIS MANAGEMENT AND PUBLIC RELATIONS

CRISIS MANAGEMENT AND PUBLIC RELATIONS. Belal Doufesh & Claudia Rosu. COMM 321 – Principles of Public Relations FALL 2011. Introduction. Companies face crises all the time and crises can strike any company at any time. Crises do not discriminate based on a company's size or name,

1.33k views • 20 slides

Public Relations

Marketing Essentials. Public Relations. SECTION 17.3. Public Relations. What You'll Learn. The nature and scope of public relations The different audiences for public relations The duties of public relations specialists How to prepare a news release. SECTION 17.3. Public Relations.

656 views • 15 slides

PUBLIC RELATIONS & MEDIA MANAGEMENT

PUBLIC RELATIONS & MEDIA MANAGEMENT. Presented by Hopeton S. Dunn, PhD Director, Telecommunications Policy and Management Programme Mona School of Business, UWI. Presented at the JTA Education Conference 2010. Introduction.

773 views • 22 slides

Public Relations

Public Relations. Professor Chip Besio Marketing 3340. Advertising Versus Publicity. Advertising Paid, sponsor-identified, nonpersonal (media) communications. Publicity Non-paid, unsponsored, nonpersonal (media) communications. Advertising Versus Publicity. Great Control Little

536 views • 6 slides

Management of Public Relations I

Management of Public Relations I. Introduction to Public Relations School of Communication Studies James Madison University Dr. Michael Smilowitz. What to expect?. A discussion of the advantages and disadvantages of managing public relations “in-house.”

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PUBLIC RELATIONS

PUBLIC RELATIONS. Rotary Shares July 2007 Gretchen Cochran, Rotary District 6360 cochranpr@acd.net , district 6360@cablespeed.com. Why share Rotary’s story ?. Grow membership Increase loyalty Leverage power Partnerships Services Money. Where to begin ?. First step: make a p.r. plan

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Public Relations

Public Relations. More Poster Ideas. Classes. Healthy Eating Aerobics Yoga Pilates. Catering Services. Banquets Weddings Luncheons Holiday Parties.

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Public Relations

Public Relations. The Two So- Whats. What is the news value??? If there is no news, journalists won’t use it What is the company’s goal??? What do they want people to do? Be specific “Getting the name out there” isn’t enough. Differences between PR and Journalism.

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Public Relations

LECTURE-23. Public Relations. Public Relations What is public relations The Role and Impact of Public Relations Major Public Relations Tools What are the strengths and limitations of brand publicity? What are the brand publicity tools?

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Public Relations

Public Relations. Lecture 27. Recap. Print Production Television Art Direction Broadcast Production Effective Web Design. Chapter Outline. Chapter Key Points The Practice of Public Relations Public Relations Planning Public Relations Tools Effectiveness and PR Excellence. Key Points.

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Public Relations

Public Relations. Good 4 U. Why is Public Relations Important?. Unlike advertising, Public Relations activities are Free. There are many forms of Public Relations that can occur within a business. Attend local events and present poster presentations

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Public Relations

Public Relations. PUBLIC RELATIONS. Public Opinion Reputation Public Relations vs. Advertising. Public Opinion. Reputation. Public Relations vs. Advertising. DIFFERENT TYPES OF PUBLIC RELATIONS PROGRAMS. Corporate Reputation Management. Crisis Management.

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The Management Processes of Public Relations

The Management Processes of Public Relations. The old “flying by the seat of the pants” approach to solving PR problems is over!. Four Step Problem Solving Process:. Defining the problem (or opportunity) Planning and Programming Taking Action and Communicating Evaluating the Program.

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Public Relations

Public Relations. The right way. Who/What are you representing?. Know who and what you are representing? Beyoncé, Rihanna, One Direction, and ect . These public figures have a team of public relations that helps them navigate there webpages and any contact they have with the public.

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Public Relations

Public Relations. What is Public Relations ?. PR involves a variety of programmes designed to promote or protect a company’s image or its individual products. PR is usually unsponsored and unpaid. It acts synergistically along with advertising. PR is essentially defensive.

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PUBLIC RELATIONS

PUBLIC RELATIONS. EVENTS. SOCIAL MEDIA. INCENTIVES. CREATIVE SERVICES. SHI CHAIRWOMAN’S CLUB ST. JOHN, USVI | NOVEMBER 7 – 11, 2012 Room Gift & Welcome Kit Proposal. WELCOME KITS. WELCOME KIT OPTIONS. Option 1 | Kit includes: (1) Blank presentation folder

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PUBLIC RELATIONS

PUBLIC RELATIONS. REPUTATION MANAGEMENT. EDUCATION Tell them what they don’t Know. AWARENESS Build credibility and awareness for the NWW and to educate at the same time. LEVERAGE Ensure amplification of all activities and a campaign that lives. EXPERIENCE Reach out and

353 views • 17 slides

Public Relations

Public Relations . What is public relations?. “Public relations is a management tool for leaders in business, government and other institutions to establish beneficial relationships with other institutions and groups”. Four steps necessary for PR.

464 views • 17 slides

Public Relations

Public Relations. Why is PR important for NARFE membership and the Community?. Presented: April 29, 2009 NC Federation of NARFE Chapters Annual Convention. How do we define PR?. Defined in Webster’s Dictionary as:

739 views • 53 slides

Public Relations

Public Relations. Part 5: Integration and Evaluation Chapter 17. Chapter Outline. Chapter Key Points The Practice of Public Relations Public Relations Planning Public Relations Tools Effectiveness and PR Excellence. Key Points. Explain what PR is and how it differs from advertising

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PUBLIC RELATIONS & MEDIA MANAGEMENT

322 views • 22 slides

Roles of Public Relations in Reputation Management

Online Reputation Manage is an award-winning online reputation management firm founded in 2017 that specializes in helping individuals and businesses to repair, protect, enhance, and manage their online reputation. The Online Reputation Manage Team has successfully helped thousands of clients fully resolve their online reputation issues. Our clients have included celebrities, politicians, executives, professional athletes, small businesses, Fortune 500 companies, and many more.

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Management of Public Relations III

Management of Public Relations III

Presentation Transcript

CRISIS MANAGEMENT AND PUBLIC RELATIONS

Public Relations

PUBLIC RELATIONS &amp; MEDIA MANAGEMENT

Public Relations

Management of Public Relations I

PUBLIC RELATIONS

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

Public Relations

The Management Processes of Public Relations

Public Relations

Public Relations

PUBLIC RELATIONS

PUBLIC RELATIONS

Public Relations

Public Relations

Public Relations

PUBLIC RELATIONS &amp; MEDIA MANAGEMENT

Roles of Public Relations in Reputation Management

PUBLIC RELATIONS & MEDIA MANAGEMENT

PUBLIC RELATIONS & MEDIA MANAGEMENT