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Brand Image Tracker (BIT)

Brand Image Tracker (BIT). Global Summary & Comparison Charts 2Q08. 2Q08 KFC Brand Awareness. Total QSR Users. Brand Image Tracker Global Summary 2Q08 9-Oct-08. 2Q08 KFC Brand Awareness – Top of Mind. All Aware. Win. Tie. Gap vs. McDonald’s. Lose. Decline. No change. Improve.

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Brand Image Tracker (BIT)

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  1. Brand Image Tracker (BIT) Global Summary & Comparison Charts 2Q08

  2. 2Q08 KFC Brand Awareness Total QSR Users Brand Image Tracker Global Summary 2Q08 9-Oct-08

  3. 2Q08 KFC Brand Awareness – Top of Mind All Aware Win Tie Gap vs. McDonald’s Lose Decline No change Improve Change vs. Year Ago Brand Image Tracker Global Summary 2Q08 9-Oct-08

  4. 2Q08 KFC Brand Usage All Aware Note: Data in some market is scaled to 100%. Brand Image Tracker Global Summary 2Q08 9-Oct-08

  5. 2Q08 KFC Brand Usage Past 3 Month Users Win Tie Gap vs. McDonald’s Lose Decline No change Improve Change vs. Year Ago Brand Image Tracker Global Summary 2Q08 9-Oct-08

  6. 2Q08 KFC Visit Frequency Past 3 Month Users – Average Visits in Past 3 Months Brand Image Tracker Global Summary 2Q08 9-Oct-08

  7. Win Tie Lose 2Q08 KFC Visit Frequency Brand Image Tracker Global Summary 2Q08 9-Oct-08

  8. 2Q08 KFC User Frequency Past 3 Month Users Brand Image Tracker Global Summary 2Q08 9-Oct-08

  9. 2Q08 KFC User Loyalty Past 3 Month Users – KFC Share* Brand Image Tracker Global Summary 2Q08 9-Oct-08 *KFC share of all KFC user visits to both KFC and McDonalds

  10. 2Q08 KFC User Loyalty – Change vs. Year Ago Past 3 Month Users – KFC Share* Brand Image Tracker Global Summary 2Q08 9-Oct-08 *KFC share of all KFC user visits to both KFC and McDonalds

  11. 2Q08 KFC Brand Equity vs. McDonald’s All Brand Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

  12. 2Q08 KFC Brand Equity vs. Year Ago All Brand Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

  13. 2Q08 KFC Brand Equity vs. McDonald’s All Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

  14. 2Q08 KFC Brand Equity vs. Year Ago All Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

  15. Win Tie Lose 2Q08 KFC Brand Equity - Taste Brand Image Tracker Global Summary 2Q08 9-Oct-08

  16. 2Q08 Food Taste All Aware Win Tie Gap vs. McDonald’s Lose Decline No change Improve Change vs. Year Ago Brand Image Tracker Global Summary 2Q08 9-Oct-08

  17. Win Tie Lose 2Q08 KFC Brand Equity - Taste Brand Image Tracker Global Summary 2Q08 9-Oct-08

  18. 2Q08 Food Taste Past 3 Month Users Win Tie Gap vs. McDonald’s Lose Decline No change Improve Change vs. Year Ago Brand Image Tracker Global Summary 2Q08 9-Oct-08

  19. Win Tie Lose 2Q08 KFC Brand Equity – Value Brand Image Tracker Global Summary 2Q08 9-Oct-08

  20. 2Q08 Value for the Money All Aware Win Tie Gap vs. McDonald’s Lose Decline No change Improve Brand Image Tracker Global Summary 2Q08 9-Oct-08

  21. 2Q08 Favorite QSR All Aware Brand Image Tracker Global Summary 2Q08 9-Oct-08

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