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Goals of Relay Online

Goals of Relay Online. Provide an opportunity to fundraise online to RFL communities Grow relationships between our communities and ACS, and help tell the ACS story Set up a 24-hour event home for all RFL details and messages

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Goals of Relay Online

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  1. Goals of Relay Online • Provide an opportunity to fundraise online to RFL communities • Grow relationships between our communities and ACS, and help tell the ACS story • Set up a 24-hour event home for all RFL details and messages • Deliver current and consistent cancer information and mission delivery • Reduce risk management through volunteer Web sites

  2. Relay Online will… • Enable Relay teams/team members to: • Register online and pay their registration fee online • Have their own personal team and team member Web Pages • Share a personal Story about why they Relay • Email their Friends and Family

  3. Relay Online will… • Enables visitors to the website to: • Make donations through a secure link • Make a Luminaria Donation (optional) • (Suggested donation of $10.00) • Register for the Survivors’ Lap • Register to volunteer the day of the event

  4. Relay Online terminology • Front End • This is what your participants see and use to email, run reports and raise money. • Back End • This is the area that the online chairs and staff use to send out blast emails and run reports.

  5. Relay Online - Front End

  6. Relay Online – Back End

  7. Hi Kim, We (Duluth Community) have 16 teams signed up so far, and lots more to come...I think I have finally convinced them that getting online is a good thing…almost 10 of these teams just signed up these last few days! We show over $22,000… when I put in the logos, the sponsorship amounts added to the figure...so subtract 17,500 and we have raised $5,402 so far online giving! In yesterday's mail I received a check from one of the team members that did an email campaign, he was from California, he gave her $1,000. When I emailed and told her she couldn't believe that he was that generous. How about that, what if she had not emailed him???? Must run...Linda "We reveal who we are by how much we are willing to give" Linda Pugliese Administrative Support/Facility Assistant Duluth Regional Office

  8. Welcome to the Midwest Online Training: Team Kick Off

  9. Learn More Home About Our Event About Relay and ACS ACS in Action Fundraising Tips Step #1 SIGN UP Get Involved Sign Up Here Donate Here Registered Participants Main Login Email Friends Enter my HQ Edit my Site Check Reports Use Tools

  10. Step #2 SET UP Learn More Home About Our Event About Relay and ACS ACS in Action Fundraising Tips Get Involved Sign Up Here Donate Here Registered Participants Main Login Email Friends Enter my HQ Edit my Site Check Reports Use Tools

  11. Step #3 SEND Learn More Home About Our Event About Relay and ACS ACS in Action Fundraising Tips Get Involved Sign Up Here Donate Here Registered Participants Main Login Email Friends Enter my HQ Edit my Site Check Reports Use Tools

  12. Sign up. Set up. Send. www.cancer.org/relayonline

  13. Sign Up, Set Up Send Fundraising Challenge Post Event Relay Online Promotion

  14. Relay Online Promotions Current as of 08.25.2005 expect additional items and updates • Publicity Timeline – includes Online • Team Captain & Team member how-to for team packets • Kick off Power Point • Registration Postcard template • Relay Online slim-jim template

  15. Relay Online Promotions Gathered on MW Division Relay Online Distance Learning Calls • Send out Relay Online e-mails • Have computers at the kick off and meetings • Issue challenges to teams and communities • Identify successful teams and participants • Utilize Web Site for event communications

  16. Send out Relay Online e-mails EVENT

  17. Have Computers at Kick off Meetings • Have committee members sign their teams up prior to the team kick off • Have multiple computers at kickoff and team meetings • Hold meetings at local library, school computer lab or web/café

  18. Issue challenges to teams and communities (with rewards!) • Team that has the most participants signed up online by a certain date • Team that has raised the most $$$ online • Team with the most personalized participant pages

  19. Identify successful teams and participants • Ask the team captain to speak at the next meeting to get everyone excited about online • Have the team write an email telling others why they have had such great success online • Give recognition to the outstanding online teams at the event

  20. Utilize Web Site for Event Communications

  21. Online Chair • Roles & Responsibilities • Meetings • Training Session • Distance Learning calls • Email & Site customization • Send emails every two-weeks • Run reports • Update site • Promotion & motivation

  22. Staff Partner • Roles & Responsibilities • Meetings • Training Session • Meet regularly with Online Chair • Collateral • Ensure that volunteers have resources • Email • Subscribe to campaign • Receive “test” messages • Reports • Provide FY05 Siebel data • Pull email & financial reports

  23. Call to Action • Additional site customization • Online update to the committee • Pre-Kick Off Relay Online e-mail • Develop promotion plan

  24. Sign up. Set up. Send.

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