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…is a package that attracts the donor to help and creates an understanding of his relationship to us. Fundraising Product…. Name Visual and Design Elements Price (minimum donation?) Way & Place for Signup Incentives Loyalty Communication Program. Content of Fundraising Products.
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…is a package that attracts the donor to help and creates an understanding of his relationship to us Fundraising Product…
Name Visual and Design Elements Price (minimum donation?) Way & Place for Signup Incentives Loyalty Communication Program Content of Fundraising Products
Single Donation Membership Adoption Peer2Peer donation Sponsorship …. Wide Variety of Relationships
What can we do with 10 euro Shopping list Shopping cart Restaurants: menu card pricing strategy Common Target Price declation strategies
In-kind contribution Sponsorship packages Matching funds (individual/company) Robin Hood technique 4 „C” model Products for Corporates
Cash Communication Conservation Contacts 4 „C” Model
Product Development Steps Translate for public My goal List of my needs Test
Opinion polls are misleading: 10 times difference between giving and giving readiness Environment: donors prefer local animals, adopt exotic ones Donate/Join/Help – 100% conversion difference Colors make a difference Testing methods: Focus groups Social Media interviews A/B testing Testing is Key
Can you tell How big is a forest of 400.000 trees? What is larger? 1 hectar or 14 football fields? What’s more? 25.000 visitors/year or 3 schoolclass/day? Use Imaginable Numbers
Giving donation is an irrational financial decision for the donor
Donors are interested in your story, not your technical aspects
What is a strong fundraising story? • Short & simple • Emotional • Imaginable • Attractive but achiavable • Might not be your core function
What is a poor fundraising story? • Long • Scientific • Factual • Irrealistic
Which story would work? • „WWF’s mission is to stop the degradation of the planet’s natural environment” • „WWF is working on restoring 20.000 acres of native forest” • „We save the Siberian Tiger to show them to our grandchildren”
What’s your fundraising story?
What is your product? • Name • Visual and Design Elements • Price (minimum donation?) • Way & Place for Signup • Incentives • Loyalty Communication Program Story +