Adult Summer Reading

1. Adult Summer Reading Susie Brown Adult Services Librarian Shaker Heights Public Library

2. Adult Summer Reading Goals & Objectives • To support the reading interests of the whole community • Offer adults the opportunity to have fun & Foster common family activity • Encourage adults to try new literary genres • Give the library opportunities to highlight books of interest to adults • Create positive publicity for the library Sbrown, Adult Summer Reading January 31, 2012

3. Planning • Theme • Program Dates • Participants – who is eligible? • Budget • PR • Program Structure Sbrown, Adult Summer Reading January 31, 2012

4. Program Structure • How will people participate? • Programs (both active and passive) • Games • Incentives • Use of Technology or Social Media Sbrown, Adult Summer Reading January 31, 2012

5. Social Networkingwhat is it? • social networking. The use of Web sites or other online technologies to communicate with people and share information, resources, etc. (http://dictionary.reference.com/browse/social%20networking) • A space to interact with your fans, get to know potential customers and build a community. Sbrown, Adult Summer Reading January 31, 2012

6. Technology and Social Media • Why do we want to use Technology and Social Media? • Communicate with the Customer the way that they communicate with the rest of the world • Build Relationships • Keep track of who is following you • Easily adaptable for many situations Sbrown, Adult Summer Reading January 31, 2012

7. Technology and Social Media • Customers are learning that they are now able to use the library anytime without having to visit the library building • Customer’s can participate on their own time. It is available 24x7. • Librarian can access the information anytime from anywhere (is this a pro or a con?) Sbrown, Adult Summer Reading January 31, 2012

8. Technologythe possibilities • A educational “opportunity”? • Library Literacy • Educating staff and the community on ways to share information by using technology • Lets the community know that the library is keeping up and staying modern Sbrown, Adult Summer Reading January 31, 2012

9. Technologypotential issues • Learning curve for Staff & Customers • How much time do we want to spend helping people learn how to participate? (i.e. training) • Once we start using the technology, will we be required to continue using it? Will customers expect it? Sbrown, Adult Summer Reading January 31, 2012

10. Ideas on how to integrate social media and technology into Summer Reading • Use your web site • Email • Facebook/Google+ • Twitter • Blogs • GoodReads • Library Catalog Sbrown, Adult Summer Reading January 31, 2012

11. Your Website the possibilities • Get people directed to the Library’s website • Links to book and SRP themed pencil games (crosswords, word search, etc.) • Create Interactive Contest Entries. Sbrown, Adult Summer Reading January 31, 2012

12. Emailthe possibilities • Email • Teens emailed in reading logs • Teen Librarian could then collect email addresses for future communication • An easy way to keep entries organized • Personalized responses • Relationship building • Teens used it to communicate and ask for Reader’s Advisory services as well. Sbrown, Adult Summer Reading January 31, 2012

13. Social Networks an overview • Facebook/Google+: • Customers “Like” the Library’s page and become a “fan.” The Library’s posts will appear in the fan’s news feed. • Gain followers – an easy communication device to post future library events, announcements, etc. • Twitter: • Casual chat-like format for sharing short bursts of information (tweets are limited to 140 characters) • Tweets will appears in follower’s “Timeline” Sbrown, Adult Summer Reading January 31, 2012

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16. Social Mediathe possibilities • Push Library news to users who “like” or are “fans” of the Library’s space, but may not regularly visit the library’s main website • Ask customers to post and share what they are reading this summer • Post daily/weekly SRP themed quizzes for prizes • Post photos from SRP events, links to SRP themed blogs, or publish SRP news & upcoming events Sbrown, Adult Summer Reading January 31, 2012

17. Social Mediamore possibilities • Twitter • Create a hash tag (#) and let people tweet what they are reading for entry in the end of summer drawing (#shplreads) • Have staff tweet what they are reading and comments – easy short annotations! Sbrown, Adult Summer Reading January 31, 2012

18. Other Social Media even more possibilities • Customer driven book lists. Places for the library to create a space where Customers can add books to lists with comments, tags, ratings, and reviews. • Create themed lists and bibliographies that are stored online • GoodReads http://www.goodreads.com/ • LibraryThing http://www.librarything.com/ • Bibliocommons or other library catalog • Blogs • Staff blogging for summer reading Sbrown, Adult Summer Reading January 31, 2012

19. Social Media potential issues • Learning Curve for staff and customers • Getting buy-in from Administration to start using social media • Does all outgoing communication need to be approved? • Consider having a “lead person” for consistency • Will we need a moderator? • Will all incoming communication need to be reviewed for appropriate content? • Once we start using this new technology, we will probably need to continue. It will be expected of us. Plan to continue blogging, tweeting, etc. Sbrown, Adult Summer Reading January 31, 2012

20. Moving Fast • Things Change • New social media platforms appear every day Summer Reading is a great way to test them out, figure out what works for your library and get the community involved • Immediate Response • Keep tabs on the program’s progress, successes and failures as you go instead of waiting until the end of the summer • Immediately respond by tweaking what you are doing and inject excitement if need be Sbrown, Adult Summer Reading January 31, 2012

21. Public Relations Pointers • Must clearly define expectations and deliverables from PR including due dates • How much paper do you want flying around the library? • Bookmarks • Signs • Handouts • bibliographies Sbrown, Adult Summer Reading January 31, 2012

22. Public Relations More Pointers • Clarify themes, logos, and graphics • More adult looking graphics than in Youth Services • Be sure to incorporate the technology and use it to its fullest capacity to help promote the Summer Reading Programs • Include web address, Facebook page, Twitter Hashtag (#), blog address, whatever you are using in all print material Sbrown, Adult Summer Reading January 31, 2012

23. Additional Resources • Newbie’s Guide to Twitter http://news.cnet.com/newbies-guide-to-twitter/ • A Guide to Twitter in Libraries http://oedb.org/blogs/ilibrarian/2007/a-guide-to-twitter-in-libraries/ • Much about Blogging http://oedb.org/blogs/ilibrarian/category/blogs/ • 5 Ways to Use Pinterest in Your Library http://oedb.org/blogs/ilibrarian/2012/5-ways-to-use-pinterest-in-your-library/ • Using Facebook as a Library Literacy Tool Part 1 http://socialnetworkinglibrarian.com/2010/01/16/using-facebook-as-a-library-literacy-tool-part-i/ • Facebook for Libraries http://americanlibrariesmagazine.org/features/05272011/facebook-libraries • Social Networking Librarian http://socialnetworkinglibrarian.com/ • Social Media in Libraries http://libraryschool.campusguides.com/content.php?pid=270481&sid=2231511 • 4 Successful Social Media Campaigns for and by Libraries http://musingsaboutlibrarianship.blogspot.com/2011/01/4-successful-social-media-campaigns-for.html Sbrown, Adult Summer Reading January 31, 2012