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MARKETING IN A RECESSIONARY ECONOMY

MARKETING IN A RECESSIONARY ECONOMY. What does a recession look like from a students perspective ?. A STUDENTS LIFE IS IN PERPETUAL RECESSION  NO CURRENCY ON MY PHONE! NO PETROL FOR MY BIKE! Hmmm…yes sometimes I borrow money from my girlfriend. WHAT DO YOU THINK OF ME NOW?.

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MARKETING IN A RECESSIONARY ECONOMY

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  1. MARKETING IN A RECESSIONARY ECONOMY

  2. What does a recession look like from a students perspective?

  3. A STUDENTS LIFE IS IN PERPETUAL RECESSION  • NO CURRENCY ON MY PHONE! • NO PETROL FOR MY BIKE! • Hmmm…yes sometimes I borrow money from my girlfriend WHAT DO YOU THINK OF ME NOW?

  4. What does a real recession look like?

  5. Banks & FI’s Internet Companies went bust SUBPRIME MORTGAGE MELTDOWN DOTCOM BUBBLE

  6. GROWTH PHASE

  7. What this tells us is: • “RECESSION” IS LARGELY A STOCK MARKET PHENOMENON • RECESSION IS AS IMPORTANT AS EXHALING • THERE IS NOTHING TO BE SCARED OF IN A RECESSION • THERE ARE OPPORTUNITIES EVERYDAY

  8. WHAT ACTUALLY HAPPENS during a recession?

  9. REVENUE & MARGIN • LOWER REVENUES • TIGHTER MARGINS • SLOW CUSTOMER ON-BOARDING • LIFE GETS CHEAPER • DEFLATION • BETTER TALENT FOR LESS • LOW OVERHEADS • IT’S A BIT LIKE INDIAN CRICKET • AMAZING HIGHS • DEPRESSING LOWS • AND THERE IS ALWAYS AN ANNOYING COMMENTATOR

  10. WHAT SHOULD YOU be Thinking and doing during a recession?

  11. GOOD COSTS • INNOVATION • MARKETING • CUSTOMER SUPPORT • HUMAN CAPITAL • BAD COSTS • ADMINISTRATIVE EXPENSES • PERQUISITES • CAPITAL EXPENSES • “IT DEPENDS” COSTS • Outsourcing • People retention • Price reduction

  12. HOW DO YOU SELL IN a recession?

  13. FOCUS ON WHAT YOU HAVE • PRESENTATION • PERSEVERANCE

  14. A case study in low cost Marketing – GUESS WHO?

  15. TAHRIR SQUARE, CAIRO JANUARY 24TH 9 AM

  16. TAHRIR SQUARE, CAIRO JANUARY 25TH 9 AM

  17. MADISON SQUARE, NEW YORK AUGUST 30TH 9 PM

  18. MADISON SQUARE, NEW YORK AUGUST 31ST7 PM

  19. One man straddled both Tahrir & madison squares

  20. Debut EP CERTIFIED Platinum. First artist to have seven songs from a debut record to chart on the Billboard Hot 100 First Album debuted at or near number-one in ALMOST ALL countries. certified platinum in the United States 2NDand 3RD Albums also go on to debut at number one

  21. 2010 AMA “Artist of the year” 2 TIME GRAMMY NOMINEE earnings to date $ 108 Million!! 28 million followers on twitter

  22. Justin drew bieber Age: 18

  23. Justin bieber was discovered on youtube.com

  24. What can we learn from justin bieber?

  25. Knowing you have the talent • Packaging / presentation • Knowing your market • Knowing your medium

  26. The unilog story

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