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What is Marketing?. SellingAdvertisingMeeting customer's needswhich product they wantwhere they want to buy ithow much they want to pay. . ? 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin. Types of Utility
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1. Marketing’s Role in the Global Economy International Marketing
2. What is Marketing? Selling
Advertising
Meeting customer’s needs
which product they want
where they want to buy it
how much they want to pay
4. Production vs. Marketing
5. Marketing is the Link
6. What is Marketing?
7. Micro-Marketing
8. Breathe Right IntroductionBreathe Right Introduction
9. Macro-Marketing
10. Decision Making in an Economic System
12. Macro-Marketing Systems Are Connected
13. Does Our Macro-Marketing System Work?