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Marketing s Role in the Global Economy

What is Marketing?. SellingAdvertisingMeeting customer's needswhich product they wantwhere they want to buy ithow much they want to pay. . ? 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin. Types of Utility

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Marketing s Role in the Global Economy

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    1. Marketing’s Role in the Global Economy International Marketing

    2. What is Marketing? Selling Advertising Meeting customer’s needs which product they want where they want to buy it how much they want to pay

    4. Production vs. Marketing

    5. Marketing is the Link

    6. What is Marketing?

    7. Micro-Marketing

    8. Breathe Right IntroductionBreathe Right Introduction

    9. Macro-Marketing

    10. Decision Making in an Economic System

    12. Macro-Marketing Systems Are Connected

    13. Does Our Macro-Marketing System Work?

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