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Cluster: Fruit Juices Processing Industry

THE REGION OF MURCIA, SPAIN. Cluster: Fruit Juices Processing Industry A case study : the Murcia challenges on enhancement of the competitiveness of a cluster through a PSIP and a foresight approach. Region of Murcia. REGION OF MURCIA. Index of the presentation. Companies characterisation

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Cluster: Fruit Juices Processing Industry

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  1. THE REGION OF MURCIA, SPAIN Cluster: Fruit Juices Processing Industry A case study : the Murcia challenges on enhancement of the competitiveness of a cluster through a PSIP and a foresight approach

  2. Region of Murcia REGION OF MURCIA

  3. Index of the presentation • Companies characterisation • Associations and information provided • Contents of the PSIP • Technology: Process, Product & Packaging • Our intentions, objectives and goals to increase competitiveness • Main difficulties • Conclusion

  4. Two types of juices companies Pascual Hermanos Granini Schweeps García Carrión Juver Conservi Italia Citromil Bradock Halcón Foods Agrumexport Riverbend Hero Ready Antª Muñoz La Verja Eurogranizados Cofrutos Tropicana Mensajero Alimentación Rostoy

  5. Existing associations which provide information • Asozumos: National Spanish association • Regulations, markets • Ailimpo: Interprofessional of grapefruit and lemon • Regulations, markets, prices of raw material for citrus producers • Agrupacion de conserveros: Regional food association of companies • Regulations and prices of raw materials • CTNC – National Technology Center on Food • Supported by INFO • Regulations, quality norms for exports, technology, food alerts

  6. Innovation & Watch – Data from the inquiry done last year • Main sources • Fields of Survey • Sources of information • Practical of Watch • The Market • Providers • Products • Technologies • Market • Regulations • Fairs • Internet • Research Institutions and Professional organisations • Formalised on customers, suppliers and markets Very homogeneous needs

  7. Technology – Fields of survey • Process always implies heating • Conventional heating or aseptic processing • Alternatives are: high pressures, electric pulses, irradiation • New products has doubled the demand in the last six years • Quality and prices of the raw materials -> AGRUPACIÓN • New Ingredients • New packages • They are using tetra-brick, and glass • Demand: High quality and cheap PET or any other plastic related development

  8. Our intentions & objectives • Internal • To learn from the experiences done in other regions • To have a pilot test to further develop the platform of the nine technology center • External • To provide a useful information source to the fruit juices industry

  9. Our difficulties • Just a new public source of information • It is difficult to integrate existing sources: AILIMPO, Asozumos, Agrupación, CTNC because provision of information is important for all of them • Anyhow we would make stronger the performance of CTNC • Shelf-life of the platform • Maintenance by CTNC • Complementary input of information done by the industry itself and its providers

  10. Summary – Conclusions • Technology is important for the juices processing industry • PSIP will be a privileged provider focused on the expressed requests

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