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Design Challenges

Design Challenges. Today in Class. Take Quiz Design Challenge Presentation. Overview. Government sites Non-profits News sites College Sites. Government Sites. Also known as: E-Government e- gov Internet government digital government online government connected government

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Design Challenges

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  1. Design Challenges

  2. Today in Class • Take Quiz • Design Challenge Presentation

  3. Overview • Government sites • Non-profits • News sites • College Sites

  4. GovernmentSites • Also known as: • E-Government • e-gov • Internet government • digital government • online government • connected government • employment of the Internet and the world-wide-web for delivering government information and services to the citizens

  5. The E-Government Act of 2002 • U.S. statue enacted on December 17, 2002 • Purpose: • to improve the management and promotion of electronic government services and processes • establish a Federal Chief Information Officer within the Office of Management and Budget • establish a framework of measures

  6. Government Sites • G2C (Government to Citizens) • G2B (Government to Businesses) • G2E (Government to Employees) • G2G (Government to Governments) • C2G (Citizens to Governments)

  7. Four kinds of activities • Pushing information over the Internet • regulatory services, general holidays, public hearing schedules, issue briefs, notifications, etc. • Two-way communications between the agency and the citizen, a business, or another government agency • e.g.: engage in dialogue with agencies and post problems, comments, or requests to the agency. • Conducting transactions • e.g.: lodging tax returns, applying for services and grants. • governance

  8. Challenges of E-Government • Lose the person to person contact • Literacy of the users and the ability to use the computer • Confidence in security

  9. Advantages of E-Government • Improve the efficiency of the current system, thus saving money and time • idea of an “opened up” government, greater transparency of the service provided by the government

  10. Examples E-Government Sites

  11. Examples E-Government Sites

  12. Examples E-Government Sites

  13. Examples E-Government Sites

  14. Non-profits “Giving money on charity websites is 7% harder than spending money on e-commerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.” – Jakob Nielson

  15. Non-Profit Audience • Customers • Donors • Clients the non-profit serves • Partners the organization connects with • Government audiences • A board

  16. Challenges for Non-profits • Clearly communicate their value proposition • Writing and delivering compelling emotional narrative • Complex chain of command • Slow feedback and demand flexibileworking hours

  17. Key Elements on Non-Profit Sites • Evidence the organization is delivering results • Information architecture that aligns with audience needs • Avisual narrative with emotional impact • Engaging visuals showing the organization's good work • Content that tells the story on the first visit • Flexible architecture

  18. Benefits of Non-Profit Websites • No opening hours • Available worldwide and: • Delivers a message • Raises awareness • Offers the opportunity for fund-raising

  19. Examples of Non-profit sites

  20. Examples of Non-profit sites

  21. 10 minute break

  22. Challenges for News Sites • Clutter • Keep up with user demand • Scalability • Overly Segmented • Narrow the focus on homepage

  23. News sites Header and Navigation

  24. News sites Header and Navigation

  25. News sites Header and Navigation

  26. News Sites Featured Stories

  27. News Sites Featured Stories

  28. News Sites Story Grid

  29. News Sites Story Grid

  30. News Sites Story Grid

  31. News Sites Conclusion • Good plan and strategy = Design • Navigation will be simpler and easier to use • Page will have more space and offer a better scanning experience • “if you’re seen as a news and information source that it should look like you have a lot of news and information”

  32. 10 Minute Break

  33. College Sites • Diverse Audience • Tons of Content • Too many cooks in the kitchen

  34. College Sites Future students Current students Visiting students General community Alumni Employees Diverse Audience

  35. Example of Audience Navigation

  36. College Sites Challenging to manage, large amount of content 2 key things to remember: No quick fixes Always room for improvement Tons of Content

  37. College Site Site governance and web standards Too many cooks in the kitchen

  38. Web Governance Policy Protects your investment with a solid plan that safeguards the integrity of your website Establishes: Rules and procedures around how your organization manages and publishes content to your website Roles and Responsibilities What is it?

  39. Web Governance Policy Map out your current content publishing workflow Plan out your ideal-state approach to publishing content on your website Choose the right content management system (CMS) for your institution Develop content creation standards and best practices Determine how success will be measured Steps to creating your policy

  40. Web Governance Policy Understand the current content creation, approval and publishing processes Include as many stakeholders as you can at this point Document your management structure Step 1: Map out current content publishing workflow

  41. Web Governance Policy Decide whether or not your current management approach and workflow will work in the future Consider: How centralized/decentralized will your approach will be What will the workflow be like Does all content need to be published on the website Will there be a governing body that is ultimately responsible for the quality of content on the website Step 2: Plan your ideal-state approach to publishing content on your website

  42. Web Governance Policy Consider: Will an enterprise or open source option work best for you How much do you plan on spending Which types of content can be edited What platform will your IT services team best be able to support How much customer support do you think you’ll need Step 3: Choose the right content management system (CMS) for your institution

  43. Web Governance Policy Helps save writers and editors time Choose a writing style (MLA, APA) Determine voice of writing (First, Second, Third) Step 4: Develop content creation standards and best practices

  44. Web Governance Policy Decide: How you will measure success How you will evaluate the performance of the website and the people involved with it What kind of a role will a web advisory group play a role Step 5: Determine how success will be measured

  45. Web Governance Policy Prevents good sites from going bad Ensures your website will serve its audience and maintain its integrity well into the future Conclusion

  46. Web Governance Policy Example

  47. Best Practices for College Sites Ask input from all stack holders Provide an easy way to submit content for inclusion on the site Personal Input

  48. Examples of College Sites

  49. Examples of College Sites

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