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SCIENTIFIC AND MEDICAL MEETINGS

SCIENTIFIC AND MEDICAL MEETINGS. Germaine Schaefer Director, Convention Operations. Medical Associations Priorities. Priorities. Information & education delivery Providing networking opportunities Promoting engagement with the Association Furthering scientific exchange.

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SCIENTIFIC AND MEDICAL MEETINGS

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  1. SCIENTIFIC AND MEDICALMEETINGS Germaine Schaefer Director, Convention Operations

  2. Medical AssociationsPriorities

  3. Priorities • Information & education delivery • Providing networking opportunities • Promoting engagement with the Association • Furthering scientific exchange

  4. Information & Education Delivery Before: • Print materials & documentation • Slide carousels • Limited audience interaction • Interaction limited to attendees only Now: • Electronic presentations • VLAN delivery • Print supplemented with electronic apps • Add’l attendee interaction via social media. • Non-attendee interaction

  5. Providing networking opportunities Before: • Receptions • Pharma events • Informal “hallway” interactions Now: • Receptions • Pharma events limited by PhRMA code • Specialty attendee lounges • Tweet Ups, social media

  6. Association Engagement Before: • Annual membership dues mailing • Registration discount Now: • Above, plus: • More membership promotion • Exhibit Hall booth • More extensive benefits for members, reworking membership plan

  7. Scientific Exchange Before: • Limited to face-to-face • One-way delivery • Limited group discussion & opportunity Now: • More robust interaction, Q&A, discussion • Webcasting • Audio poster tours • Small group topic-specific lounges • Social media

  8. Changes

  9. Changes • Electronic information exchange • Cell phone use ubiquitous - quick information relay • Increased attendance, esp. international • Real-time information • Exhibit hall – quality, targeting, vendors

  10. Event Evolution • Electronic information exchange increases • Continued reliance on & uptake in technology • International accommodations? • Meeting app • WiFi

  11. Technology • Twitter/Facebook integration • Mobile device proliferation – iPad, etc. • Harder to manage proprietary information

  12. Facilities • Affordable, strong signal Wifi • Sitting areas that promote networking • Starbucks! • Recycling bins • Healthier food choices

  13. Facilities, cont. • Individual temperature controls • Lighting designed for remote control • Moving walkways • Proper ceiling heights (18’) with more hang points • Electronic keys, easily accessible logs

  14. Facilities, cont. • View of water and outside terraces • Electric from ground • Accommodations for disabilities • Driveway access for shuttles & cabs • Walkable location, distance to good hotels

  15. Facilities, cont. • Rooms should be easy to secure • Dedicated Staff offices, fully equipped • Dedicated Meal area for Association Staff/Vendor

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