Grocery delivery: A feasibility study

1. Grocery delivery: A feasibility study English 212: Technical Writing Beau Bivins

2. Overview • Introduction • Methods • Results • Conclusion • Recommendation

3. Introduction • Researched the feasibility of establishing a grocery delivery service in the Anchorage area. • What the market wants. • Groceries to you • Factors to consider • Manned or Unmanned • Warehouse-based or Store-based

4. Methods • I conducted my primary research on the UAA and APU library databases. I reviewed many peer reviewed articles on the topic of grocery delivery. • I reviewed reputable online websites that focus on social media and emerging business trends around the world. • I created a questionnaire to help me get a better understanding of how much the immediate community is aware of the grocery delivery concept. • I distributed said questionnaire to fellow classmates and random potential customers to really get a good idea of whether or not a service like this would get used. • I examined the data and created graphics using the information provided by the respondents.

5. Results • The results that we gathered were very helpful in depicting the current attitude and knowledge towards grocery delivery. • Questions asked: • Are you familiar with the grocery delivery concept? • Would you use a grocery delivery service? • Do you prefer manned or unmanned deliveries?

6. 80% of the participants surveyed indicated that they were unfamiliar with the concept of grocery delivery.

7. We can see that by an overwhelming margin people would indeed use a grocery delivery service if they were made aware of its existence

8. An overwhelming majority would prefer a manned delivery to an unmanned delivery, (17 out of 20.)

9. Conclusion • Indeed feasible • Awareness of factors • Market knowledge • Time conscious

10. recommendation • Be conscious of competitors • Larger sample • Time • Market research