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Naked Conversations. agenda. What makes a blog so effective? The Six Pillars of the blog How can businesses utilize blogs? What Blogs offer to large and small businesses Microsoft Channel 9 example English Cut example What is the difference between a good and a bad blog? Bad blogs
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agenda • What makes a blog so effective? • The Six Pillars of the blog • How can businesses utilize blogs? • What Blogs offer to large and small businesses • Microsoft Channel 9 example • English Cut example • What is the difference between a good and a bad blog? • Bad blogs • Good blogs
What makes a blog so effective? Some say it is the wave of the future!
The Six Pillars • No other form of communication has all 6 capabilities Publishable Syndicatable Social Findable Viral Linkable
The Six Pillars • Anyone with a computer can publish there own blog for little to no costs. Publishable
The Six Pillars • All blogs can be found using generic or blog specific search engines. (Pubsub, Technorati) • Frequently updating blogs increases the ranking at which it appears on Google. Findable
The Six Pillars • Blogs promote social interaction by allowing followers to comment on conversations. • The Blogosphere is an interactive atmosphere that encourages the sharing of blogs. Social
The Six Pillars • Information can quickly be uploaded and spread through the use of blogs. • Blogs often get the word out better than generic press releases. Viral
The Six Pillars • RSS Technology allows blogs to alert followers when new information is posted. • This saves time searching and provides faster sharing of information. Syndicatable
The Six Pillars • Bloggers often link stories from other blogs to their own site • Linking furthers the reach of a blogger generating a greater listening audience. Linkable
How can Businesses utilize blogs? Blogs aren’t just for Tweens anymore.
Blogs: • Provide a transparent insiders look into a company. • Allow people to see the human side of large corporations. • Enable employees or owners to address problems quickly and openly with customers in a two way channel of communication. • Promotes honest communication without the alteration from PR or Legal departments.
Microsoft: Channel 9 • Inspired by Joshua Allen, Channel 9 is a compilation of employee blogs from Microsoft. • These blogs have effectively changed the public perception of Microsoft as a more consumer friendly corporation. • This blog has been credited as increasing Microsoft’s recruiting power.
Blogs: • Allow small companies to access their target audience without expensive advertising campaigns. • Let interested individuals seek out your company on their own. • Create a buzz factor that can spread and produce increased interest for your company.
English Cut • Thomas Mahon was a struggling high-end tailor before being convinced to start a blog. • His blog generated interest with the target audience quickly and spread through links of other blog sites. • His sales revenue increased 300% within 10 weeks.
What is the difference between a good and a bad blog? That’s a Great question!!
Bad Blogs • A blog should not be a marketing campaign or sales pitch. • Blogs should be from real people and not characters representing a company. • Blogs should avoid the lame factor of being cheesy. • Blogs cannot be effective if they are dull, they must create interest to capture a loyal audience.
Good Blogs • Should be authentic and straight forward. • Promote an honest (naked) conversation without hidden motives of selling a product. • Must include blog software allowing comments and links to be made within the blogosphere. • Should be interesting and relate to the overall purpose of the blog, properly representing the company it is intended for.
Now that you have learned a little about blogs… Bravely go forth into the blogosphere and immerse yourself in the revolution