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Think creative, No boundaries

Visual. communication. 03. design. Jacky Cahyadi, S.Sn. Think creative, No boundaries. Today’s Class. IMC AND MASS MEDIA: BASIC EXPLAINATION ABOUT PROPOSAL SUMMARY FINAL PROJECT. March, 07 2009. Think creative, No boundaries. BASIC. IMC and Mass Media:. Think creative, No boundaries.

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Think creative, No boundaries

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  1. Visual communication 03 design Jacky Cahyadi, S.Sn. Think creative, No boundaries

  2. Today’s Class IMC AND MASS MEDIA: BASIC EXPLAINATION ABOUT PROPOSAL SUMMARY FINAL PROJECT March, 07 2009 Think creative, No boundaries

  3. BASIC IMC and Mass Media: Think creative, No boundaries

  4. IMC Integrated Marketing Communication Adalah sebuah bentuk komunikasi pemasaran baik produk maupun jasa secara terpadu dan terintegrasi Think creative, No boundaries

  5. IMC = ADVERTISING ? Think creative, No boundaries

  6. IMC Media.mix Promotion.mix Think creative, No boundaries

  7. Promotion Mix Sales Promotion Advertising Public Relation Personal selling Direct Marketing Digital Marketing Think creative, No boundaries

  8. Advertising – The History Creative Revolution (‘60s) - Shifted focus from product to brand - Developed memorable characters - Consistent theme for a long time - Twisted conventional thinking - New looks were created Think creative, No boundaries

  9. Advertising – The History Giants in the industry Leo Burnett David MacKenzie Ogilvy (the father of advertising) William “Bill” Bernbach Think creative, No boundaries

  10. Ogilvy’s mantra RESEARCH PROFESSIONAL DISCIPLINE CREATIVE BRILLIANCE RESULTS FOR CLIENTS Think creative, No boundaries

  11. "Nobody counts the number of ads you run; they just remember the impression you make." Bill Bernbach Think creative, No boundaries

  12. Advertising is a marketing communication through variety mediums and activities to inform, to remind, or to persuade target audiences impressively Think creative, No boundaries

  13. Advertising Category ABOVE THE LINE AD BELOW THE LINE ACTIVITY THROUGH THE LINE Think creative, No boundaries

  14. Above the Line Ad is an advertising which place their communication message through media industries such as Broadcast, Newspaper, Magazine, Outdoor Media, Cinema, and Transportation Think creative, No boundaries

  15. Billboard Think creative, No boundaries

  16. Magazine Ad Think creative, No boundaries

  17. Trans Ad Think creative, No boundaries

  18. TVC – TV Commercial Ad ‘SOBE’ -Soda Water Drinking Product With 3D stereoscopy visual technique Think creative, No boundaries

  19. TVC – TV Commercial Series Ad ‘Zip It’ –Bundle Files Feature Product 1 2 3 Think creative, No boundaries

  20. Below the Line Activity is a promotion activity which have done in point of purchase areas, such As Brochures, X Banner, Flag Chain, (POP Promo Kits) Think creative, No boundaries

  21. Pop - Shelftalker Think creative, No boundaries

  22. What is Through The Line? The New Age of Modern Advertising which based on audience or consumer point of behave, this line can be an above the line or below the line activity. Think creative, No boundaries

  23. Think creative, No boundaries

  24. DAILY MEDIA CONSUMPTION 6 am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am Newspaper Television Magazine Radio Billboard Internet Entertainment and Sport Channel News channel Listen to Music Go to work Lunch time Back home Lunch time Back home Go to work

  25. Thank you for listening =) Think creative, No boundaries “A visual communication designer is not only have a great in designing but can make great marketing strategies too”

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