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Economics of Brewing Industry (iv)

This source explores the economics of the brewing industry, discussing topics such as beer styles, breweries, sensory profiles, and degustation competitions. It also covers protected geographical indications (PGI) for beers.

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Economics of Brewing Industry (iv)

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  1. Economics of Brewing Industry (iv) Tomáš Maier SS 2018/2019

  2. Source: THE BARTH REPORT

  3. World Market Source: THE BARTH REPORT

  4. Beer styles

  5. Trappists Abbaye Notre-Dame de Scourmont-lez-Chimay (Chimay) - Belgium Abbaye Notre-Dame d’Orval (Orval) - Belgium Abbaye Notre-Dame de Saint-Remy (Rochefort) - Belgium Abdij der Trappisten (Westmalle) - Belgium Abdij Sint-Sixtus (Westvleteren) – Belgium Sint-Benedictusabdij De Achelse Kluis (Achel) - Belgium Abdij Onze-Lieve-Vrouw van Koningshoeven (Tilburg) - Netherlands Abdij Maria Toevlucht (Zundert) - Netherlands Stift Engelszell (Engelhartzell) - Austria Saint Joseph's Abbey Spencer (Massachusetts) – USA Abbazia delle Tre Fontane - Italy Abbaye du Mont des Cats (Godewaersvelde) - France

  6. Citation • „Nothing quenches the thirst like a wheat beer, or sharpens the appetite like an India pale ale. Nothing goes as well with seafood as a dry porter or stout, or accompanies chocolate like an imperial stout. Nothing soothes like a barley wine. These are just a few of the specialty styles of beer.“ • „Never ask for 'a beer.‚“ • Michael Jackson (1942 – 2007), Legend journalistic writing about beer

  7. Theory of degustation • Triangle test • Paired test • Sequence • Evaluation by points • Alone x consensus

  8. Requirement for taster • Onborn abilities • Experiences • Age • Current frame of mind: - state of health - smoking - time - consumption of food and drinks - number of testet samples

  9. Sensoric profile of beer Is influnced by • Raw matherials • Technology • Storage condition • Tapping • Conditions during consumption • Current frame of mind

  10. Strange flavor

  11. Units of colour Standard Reference Method (SRM) and European Brewery Convention (EBC)

  12. Units of colour

  13. Degustation competitions in CZ • Zlatý pohár Pivex • Česká pivní pečeť • Jarní cena českých sládků • České pivo • Pivo České republiky • Dočesná • Cerevisia Specialis – Pivní speciál • Ocenění SPP • Homebrewing

  14. Degustation Competitions globaly • World Beer Awards • World Beer Cup • New York International Beer Competition • International Beer Challenge • International Brewing Awards • Denver International Beer Competition • European Beer Star • Brussels Beer Challenge

  15. Protected Geographical Indication (PGI) http://ec.europa.eu/agriculture/quality/door/list.html;jsessionid=pL0hLqqLXhNmFQyFl1b24mY3t9dJQPflg3xbL2YphGT4k6zdWn34!-370879141?locale=en Total beers 20 (18) CZ 9 (7), Germany 9, United Kingdom 2, Belgium (5)

  16. PGI Černá Hora Březnický ležák Brněnské pivo ; Starobrněnské pivo Znojemské pivo České pivo Chodské pivo Budějovické pivo Budějovický měšťanský var Českobudějovické pivo

  17. PGI Bayerisches Bier Hofer Bier Kulmbacher Bier Bremer Bier Dortmunder Bier Mainfranken Bier Reuther Bier Kölsch Münchener Bier Kentish ale and Kentish strong ale Rutland Bitter

  18. PGI - Application Bayerisches Bier Oktoberfestbier Kaimiškas Jovarų alus (Lithuania) Oude Geuze, Oude Geuze-Lambiek, Oude Lambiek / Gueuze Vieille, Gueuze-Lambic Vieille, Lambic Vieux Oude Kriek, Oude Kriekenlambiek, Oude Frambozenlambiek, Oude Fruitlambiek / Vieille Kried, Vieille Kried-Lambic, Vieille Framboise-Lambic, Vieux Fruit-Lambic

  19. Belgium Lambic, Gueuze-Lambic, Gueuze / Lambiek, Geuze-Lambiek, Geuze Kriek, Kriek-Lambic, Framboise-Lambic, Fruit-Lambic / Kriek, Kriekenlambiek, Frambozenlambiek, Vruchtenlambiek Faro Vieille Gueuze, Vieille Gueuze-Lambic, Vieux Lambic / Oude Geuze, Oude Geuze-Lambiek, Oude Lambiek Kriek, Kriek-Lambic, Framboise-Lambic, Fruit-Lambic / Kriek, Kriekenlambiek, Frambozenlambiek, Vruchtenlambiek

  20. BERNARD Černý ležák BERNARD Sváteční ležák Březňák Džbán PITO světlé nealkoholické pivo se sladidlem Samson 10° světlé výčepní pivo Samson 11° pivo světlý ležák Samson 12° pivo světlý ležák ZUBR Classic

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