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Guideline for Logo, Slogan, Packaging Assignment

Guideline for Logo, Slogan, Packaging Assignment. Logo : Describe the logo, what it represents and why. Remember. Simple. Versatile. Aesthetically Pleasing. Memorable. Unique. Proportional. Colour /Font. Timeless. Appropriate.

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Guideline for Logo, Slogan, Packaging Assignment

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  1. Guideline for Logo, Slogan, Packaging Assignment Logo: Describe the logo, what it represents and why. Remember Simple Versatile Aesthetically Pleasing Memorable Unique Proportional Colour/Font Timeless Appropriate Refer to Key Elements of Logo Design & Principle of Logo Design Presentations on the Wiki

  2. Guideline for Logo, Slogan, Packaging Assignment Slogan: State your slogan; describe what it represents and why. Remember Rhythm Few Words Speaks to your product Truthful Integrates Brand or Company Name Highlight competitive advantage / USP

  3. Guideline for Logo, Slogan, Packaging Assignment Packaging: What should it do? Remember Promotes Product Preserves Look Professional Provides Info to Consumer Protects

  4. Guideline for Logo, Slogan, Packaging Assignment Packaging: What should it have? Remember Functional Ingredients, weight, size UPC code Use directions Logo/Slogan Nutritional Facts

  5. Guideline for Logo, Slogan, Packaging Assignment Target Market Analysis: What should it have? Remember Demographics: Age, gender, family life cycle; income level; ethnicity &culture Psychographics: life styles; values; beliefs, interests Geographic: Where your consumers are – metropolitan, rural, suburban etc. Refer to Market Segmentation.ppton the Wiki

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