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Warc Consensus Adspend Forecast August 2011

This report presents the consensus forecast for total advertising expenditure in 2011, based on a weighted average of predictions from various sources. The data series should be regarded as top-line indicators of the market.

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Warc Consensus Adspend Forecast August 2011

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  1. Warc Consensus AdspendForecast August 2011 www.warc.com

  2. Notes on Data • Warc’s Consensus Forecast publishes figures based on a weighted average of predictions from various sources, including advertising agencies, media monitoring companies and industry bodies. • Current sources include: • BIPE; Carat; Credit Suisse; eMarketer; Goldman Sachs; GroupM; Magna; Media Partners Asia; Projeto Inter-Meios; Starcom; Warc; ZAW; Zenith Optimedia. • There will be some discrepancy between data series dependent on individual source methodology. For the purpose of this report it has been assumed that data series are comparable and figures should therefore be regarded as topline indicators of the market only. • Where ‘global’ forecasts are referenced, these are based on the weighted average of predictions from each source’s own definition of ‘global’ advertising spend. It should be noted that there may be variations in the number of countries included. For further detail please refer to individual sources.

  3. Consensus Forecast: Total Advertising Expenditure Current prices, y/y % change Note: * Global forecasts relate to each source organisation’s definition of ‘global’. See Notes on Data at start of presentation. Source: Warc ‘Consensus Forecast August 2011’.

  4. Consensus Forecast: Total Advertising Expenditure Source: Warc ‘Consensus Forecast August 2011’. Chart ranked according to 2011 growth forecast.

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