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Business and IS/IT Strategic Planning Concepts

Explore the business strategic planning model, the strategic framework, the business and product life cycle, product portfolios, and generic business strategies.

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Business and IS/IT Strategic Planning Concepts

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  1. Chapter 2 Business and IS/IT Strategic Planning Concepts

  2. Agenda • Business strategic planning model • The strategic framework • The Business and Product Life Cycle • Product portfolios • Generic business strategies

  3. Business Strategic Planning Model • By Gluck, Kaufmann and Walleck • Four phases • Financial planning (meet the budget) • Forecast-based planning (predict future) • Externally oriented planning (think strategically) • Strategic management (create future)

  4. The Strategic Framework • Three layers • The external environment • Pressure groups and stakeholders • Internal business planning

  5. The External Environment • Economy • Society • Politics • Legal • Ecology • Technology

  6. Pressure Groups and Stakeholders • Pressure group makes demands of the enterprise • Stakeholders have a direct financial interest in the enterprise

  7. Internal Business Planning - I • Set objectives • Current situation analysis • Strengths, weaknesses, opportunities, and threats, (SWOT) • Organization structure, resources, assets, R&D, sales and market, products, and competition • Future strategies • Risk analysis in terms of SWOT • Offensive or defensive • Feasibility analysis in terms of abilities, resources, processes, and culture

  8. Internal Business Planning - II • Implementation • Monitoring and control in terms of objectives

  9. The Business and Product Life Cycle • By Higgins (1985) • Emerging • Growth • Mature • Declining

  10. Product Portfolios • By Boston Consulting Group • Wild cat product (low market share in a high growth market) • Star product (strong market position in an attractive or high growth market) • Cash cow product (strong market position in a mature lower growth market) • Dog product (weak position in a low growth or declining market)

  11. Generic Business Strategies • Overall cost leadership • Differentiation • Focus (niche market)

  12. Questions • How can an IS/IT affect the nature and value of the product or service and its life cycle? • How can an IS/IT affect the market for products and services? • How can IS/IT affect the cost of products and services?

  13. Points to Remember • Business strategic planning model • The strategic framework • The Business and Product Life Cycle • Product portfolios • Generic business strategies

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