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Harry Potter and the Hunger Games. Books to Movies that M ade it. These guys made it when other failed. How? Smart Marketing . The Challenge. Bad Economy Fed-up Audience Dark Content THE ANSWER SOCIAL MEDIA and the FANS. Dark Content. Only One Wins Faces and Places of the Capitol.
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Harry Potter and the Hunger Games Books to Movies that Made it
These guys made it when other failed How? Smart Marketing
The Challenge Bad Economy Fed-up Audience Dark Content THE ANSWER SOCIAL MEDIA and the FANS
Dark Content Only One Wins Faces and Places of the Capitol
Fans Rule the World Facebook and Twitter: • Launch Pads for fan contests & events • Where the Buzz starts and spreads • Interact, develop relationships; Highlight fan work
The CapitolFan Site • Thru Facebook and Twitter • Become a Citizen, get a Card and a District • Make your own coat of arms • Get a Position
Other Sites • Puzzle Poster Media Collaboration • 12 Sites, 12 Districts – Sponsors More Facebook space, Larger Audience
Keep Up the Buzz • Games: iPhone, Facebook • Virtual Tours of the Capitol