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Social networking sites

Social networking sites. What can audiences do with it?. Search for trailers on Y ouTube Search for reviewspreviews of movies on YouTube Find out more information on fan pages on Facebook Parody accounts on Twitter e.g Ron Burgundy Read movie reviews on blogs e.g R eddit.

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Social networking sites

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  1. Social networking sites

  2. What can audiences do with it? • Search for trailers on YouTube • Search for reviews\previews of movies on YouTube • Find out more information on fan pages on Facebook • Parody accounts on Twitter e.g Ron Burgundy • Read movie reviews on blogs e.gReddit

  3. Why do audiences like it? • Easy to access from computers, phones and tablets etc. • Diversity of opinions • Its free information

  4. How does it benefit audiences? • Saves money because they can watch a trailer to see whether they will like the movie before buying it

  5. Does it have any negative effects on the audience? • Spoilers • Miss out on watching a good movie because of a bad review

  6. How has it changed what audiences expect from a media product? • Some movies fall short of expectations

  7. How has it changed the way audiences can access/engage with the movie anchorman 2? • Access to reviews • Access to trailers • Discover plot details • See when/where it is showing • They have also used a technological convergence by doing a Facebook interview for people in the UK and Australia

  8. How does it help paramount to produce, market,sell and distribute movies? • Successful marketing campaigns lead to recommendations • Social networking can help word of mouth promotion

  9. Why do paramount pictures like it? • Easy marketing • Lots of people use social networking • Leads to recommendations

  10. Are there any negative effects for paramount pictures? • Negative reviews • Negative word of mouth • Lead to less recommendations

  11. How have paramount pictures incorporated it into production, distribution, marketing, content etc.? • Whenever a new film comes out the trailer is always on YouTube • Promote the new film using ads on YouTube and Facebook

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