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TRI-Real

Presentation . TRI-Real. What is Tri-Real?. Advanced sport performance measurement device Combination of two concepts: heart rate monitors + augmented reality Viewing performance-related data in your field of vision . Customer need?. Customer need?.

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TRI-Real

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  1. Presentation TRI-Real

  2. What is Tri-Real? • Advanced sport performance measurement device • Combination of two concepts: heart rate monitors + augmented reality • Viewing performance-related data in your field of vision

  3. Customer need?

  4. Customer need? • Extensive usage of sport performance devices among professional and recreational athletes • Problem how to check regularly the level of effort in the heat of a race or while swimming

  5. Solution • Display the data straight in one’s field of vision

  6. Opportunity • Growing demand for devices which monitor athletes’ performance • Sufficient knowledge to utilize augmented reality concept in the sporting context • Popularity of triathlon in Australia

  7. Vision • To provide the most advanced measurement and monitoring of performance in sport

  8. Feasibility study (114/140) = 81,4% Strengths Challenges • Growing market size • Competitive advantage • Imitability • Growth trajectory • Commitment and strong team • Fixed costs • Margin • Need frequency

  9. Market size • Major segment: triathletes between 20 – 39 years of age • Around 160 000 triathletes taking part in triathlon events in Australia each year • 3375 (20-39 1800 people) participants at Noosa Triathlon 2010, 682 swimmers

  10. Competitive advantage • Enhancing training and racing experience • Bringing data from the heart rate monitor to the real environment • Convenience, safety, performance

  11. Imitability and growth • Hard to imitate • Opportunity to diversify

  12. Challenges • Frequency • Costs related to research, advertising and technology • Margin

  13. Funding • Start-up stage • Initial funding from our networks - $ 1 million to test the prototype, patent • Management team in place • To reach the next stage and launch the product on the market - $ 5 000 000 for a 5 year period • 51 % equity stake

  14. Funding distribution

  15. Sources • Augmented reality system lets you see through walls . (2009, October 23). Retrieved November 19, 2010, from New Scientist: http://www.newscientist.com • Berlin, L. (2009, July 11). Kicking Reality Up a Notch. Retrieved November 19, 2010, from The New York Times: http://www.nytimes.com • Bonsor, K. (2010, February 19). How Augmented Reality Works. Retrieved November 19, 2010, from How Stuff Works: http://www.howstuffworks.com • Clothier, J. (2005, June 27). Smart Goggles Easy on the Eyes. Retrieved November 19, 2010, from CNN: http://edition.cnn.com/ • Murph, D. (2010, February 13). Zeal Optics bringing GPS, sensor-laden Transcend ski goggles to market. Retrieved November 19, 2010, from Engadget: http://www.engadget.com/ • Pattie Maes and PranavMistry demo SixthSense. (n.d.). Retrieved November 19, 2010, from TED: http://www.ted.com/ • Polar. (2010). Retrieved November 19, 2010, from http://www.polar.fi • Triathlon Home. (2004). Retrieved November 19, 2010, from Australian Institute of Sport: http://www.ausport.gov.au

  16. Further details and contact • www.tri-real.com.au • Email: alexander.cerevka@gmail.com • Ph: +61411 528 641

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