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Using Twitter for Job Search Success. Presented by. Hello! I’m Briana. 9 years in marketing 6 years in social media marketing Passionate about leveraging social media to forge relationships. Today’s Session.
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Using Twitter for Job Search Success Presented by
Hello! I’m Briana. • 9 years in marketing • 6 years in social media marketing • Passionate about leveraging social media to forge relationships
Today’s Session • Goal: provide value for everyone. Our participants have varying levels of Twitter experience • Please pitch in if you have an idea, pointer or question! • Please mute your phone • Please don’t put us on hold • Recording of this session & slides will be on www.advancedresources.com after the event
Overview • Getting started with Twitter • Strategic following tactics • Content strategy • Interacting with Twitter community • Using Twitter as a job board • Tweeting don’ts for job seekers
Meet Twitter Getting Started
Why Use Twitter • Showcase your personality, interests, and talents • Connect with people and companies you don’t already know • Convenience for the recruiter • Digest real-time content
45% of companies use Twitter to find talent
Setting up your twitter profile The basics
Your Username • Choose a professional name • @FirstLast • @FirstLastCPA • Up to 15 characters
Photo Website Bio
Elevator Pitch Bio • What industry are you in? • What type of job are you looking for? • What interests do you have? • Include industry words • Link to your LinkedIn or blog
Anatomy of a Tweet Hashtag @Mention Link
#Hashtags Categorize tweets Clickable Connect with people with similar interests
@ Mentions • Start conversation • Retweets • Give credit
@Mention - Starting a conversation • Ask questions • Ask questions to companies, followers, specific person • Answer questions Answer Question
How to Use the @ in Conversation Tweeting directly to NBC Careers
Who to Follow • Companies you’re interested in • These companies’ career handles • Industry influencers • People influencers follow • Industry publications
Company news Job opening
Lists • Private or public • Recruiters • Companies you’re interested in • Employees at these companies • Industry experts • Jobs search tips • Job search advice
What to tweet Content Strategy
Goal 1: Establish yourself as an expert • Tweet • Industry news • Your points of view • Ask questions • Answer questions
Goal 2: Demonstrate your personality • Tweeting demonstrates your soft skills • communication, good judgment, positivity, enthusiasm
Goal 3: Network • Engage with influencers, companies • Tweeting industry-relevant content
Ways to Search for Jobs • Twitter’s search box • Twitter’s advanced search • Hashtags • keywords
Search hashtags Job Search Hashtags #hiring #jobs CityName, ex. #Chicago #recruiting #JobPosting #ApplyNow #Exmployment #JobListing Industry, ex. #marketing People hiring
Job Search Advice Hashtags #jobsearch #jobhunt #jobadvice #interview #jobtips #jobtips
Twitter Search Box • “job opening” • “Know anyone for this job”
Twitter Search Tool • Twitter.com/search
Best practices Tweeting Dos and Don’ts
Tweeting Don’ts • Don’t use shorthand, ex. “ur” for “you are.” • Don’t use profanity • Don’t complain
Tweeting Dos • Check your grammar • Be courteous • Keep positive • Engage
Sources & Tools Sources Tools Twitter Advanced Search https://twitter.com/search-advanced Link shortenerBit.ly 100 people job seekers should follow • http://theundercoverrecruiter.com/infographic-how-companies-use-social-networks-recruit/ • http://www.careerealism.com/innocent-tweets-twitter/#E2DbmyPylJqhHwMs.99 http://www.youtern.com/thesavvyintern/index.php/2012/12/17/top-100-twitter-accounts-job-seekers-must-follow-2013/
Next job seeker webinar “Ace the Interview…Land the Job!” Thursday, December 5 at 12pm
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