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Hunting Bikes Co. “There is a passion for hunting something deeply implanted in the human breast.” Charles Dickens (1812 - 1870). Introductions. Aimee Heath: CEO Andrew Mills: CFO Lucas Grant: CTO. The Beginning of a Legend. Where it started: Rural Wyoming The incident Our Problem
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Hunting Bikes Co. “There is a passion for hunting something deeply implanted in the human breast.” Charles Dickens (1812 - 1870)
Introductions • Aimee Heath: CEO • Andrew Mills: CFO • Lucas Grant: CTO
The Beginning of a Legend • Where it started: Rural Wyoming • The incident • Our Problem • Our Solution • Our Birth • Location, Location, Location.
Store Front Products and Services • Service Center • Repair/ Maintenance • Upgrade • Sales Floor • Bikes • Apparel • Gear
Production/Manufacturing • Custom Bikes/Parts • Shredder 500Off-road Bike • Elk Master 400 Trail Bike • Rifle Tote 450 Crossover Bike • Ripper 250 Log hopper Bike • Squirrel Trapper 100 Mini Bike • Signature Apparel
Marketing • Customer Demographics • Hunters • Outdoorsman • Families • Storefront Appeal • Direct People to our Storefront • Storefront appeals to our seasonal and local hunters
Marketing • Radio Ads • Word of Mouth • Local Newspapers • Hunting and Dirt bike Magazines • Online • Viral Video Marketing on YouTube • Search Engine Ads
E-Commerce Revenue Models • Sales Revenue Model • Parts • Apparel • Affiliate Revenue Model • Non-local Mechanics • Sporting Goods • Gun Manufacturers
CRM • Sugar Professional CRM • Customer Feedback • Monthly News Letters • Order and Shipping Coordination • Customer Preference Tracking
Company Website • We used SLDC to create our website
WEB 2.0 Technologies • Popfeedback • Shoutlet • Vidmap • YouTube
The Legend Continues • We have a promising future • The passion for hunting still exists • Our product is unique (Market Niche) • Little competition
Resources Camo Solutions. (2012). Camo Patterns. Retrieved November 27, 2012 from www.camo-solutions.com Laudon, K. & Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education. Microsoft Word. (2010). Clip Art. Popfeedback. (2012). Popfeedback. Retrieved November 6, 2012 from www.popfeedback.com Shoutlet. (2012). Shoutlet. Retrieved November 6, 2012 from www.shoutlet.com Sugar CRM. (2012). Sugar Professional 6 (beta). Retrieved October 30, 2012 from http//media.sugarcrm.com/datasheet/SugarProfessionalProductDatasheet.pdf Vidmap. (2012). Vidmap. Retrieved November 6, 2012 from www.vidmap.de Youtube. (2012). Youtube. Retrieved November 6, 2012 from www.youtube.com