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Discover the power of magazine media both in print and digital forms for effective campaigns. Learn which adverts are most useful in making purchase decisions. Dive into the metrics and data that demonstrate the impact of magazine media versus other online environments, highlighting attention and engagement rates. Enhance your media consumption and become a super Christmas shopper by understanding the influence of magazine media on consumer behavior. Stay informed and empowered this holiday season!
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‘super Christmas Shopper’ – Which type of adverts do you find the most useful in helping you make a purchase decision?
THE POWER OF MAGAZINE MEDIA: PRINT & DIGITAL COMBINED 54% Average media KPI contribution Campaigns with magazine print & digital Campaigns with magazine print only Campaigns with digital & print N=10 – Magazines with print only N= 29 Source: Metrics That Matter 2016
MAGAZINE MEDIA DIGITAL ASSETS VS OTHER ONLINE ENVIRONMENTS 41% Average media KPI contribution Magazine brands online Other digital environments Magazine digital n=12 Non-Magazine Digital n=26 Source: Metrics That Matter 2016
ATTENTION AND QUALITY OF ENGAGEMENT ONLINE 30% 18% INTERACTION RATE INTERACTION TIME Source: Moat