Microlending Academy Peer Discussion

1. Microlending AcademyPeer Discussion OFN: Business Model Canvas

2. Today’s Agenda • Review key points from OFN webinar • Review some of their suggestions • Discuss • Give feedback on role or services CAMEO could provide

3. Today’s Questions • Have we clearly identified our Customer Segments? • Have we developed a Value Proposition for each customer segment? • Do we have the right Infrastructure to deliver our value proposition to customers? • How are we doing on our two Bottom Lines: sustainability and social impact?

4. Business Model • A business model describes the rationale of how an organization creates, delivers and captures value.

5. Why Bother? • Many businesses decline because the assumptions that inform their fundamental business decisions -- about society, markets, customers, products, technology, mission -- become obsolete or invalid. Peter Drucker

6. Invisibility • Why is it so difficult for companies to pull off the new growth that business model innovation can bring? • Here’s why: They don’t see their current business model well enough to know if it would suit a new opportunity or hinder it, and they don’t know how to build a new model when they need it. Harvard Business Review

7. Business Model Generation Alexander Osterwalder and Yves Pigneur

8. Business Model Canvas Elements • Identify Customer Segments • Develop a unique Value Proposition • Assess Infrastructure • Review Bottom Lines: Profit and Impact

9. Identify Customer Segments Don’t view all customers equally. • Who are you creating the most value for? • Which customers are creating the most value for you in terms of sustainability, impact and mission? • What customer problems are we solving? • What is the best way to reach them? • What kind of relationship do we want to have w. them?

10. Customer Avatars • https://ryanbattles.com/post/defining-customer-avatars • http://www.eofire.com/defining-your-avatar/ • Laura Kinoshita: Customer Avatar Workbook • Profit With Vitality.com • How to interview customers: “All In Start Up” by Diana Kander

11. Value Proposition • What you offer that is special to your most valued customers • How is what you offer unique • Must reflect the mindset of the customer • Like the avatar, the more specific the better

12. Value Proposition Formula • For (name your avatar) • Who is dissatisfied with (alternatives to you) • Our product is (define in client-centered terms) • That provides (key problem-solving element) • Unlike (product alternative)

13. Infrastructure Elements • Activities • Resources • Partners • Processes • Decision-making

14. Cost Revenue • Financial Sustainability • Social Impact

15. What Do You Think? • Would it help to re-assess your Business Model? • Could CAMEO help in some way? • Have we clearly identified our Customer Segments? • Have we developed a Value Proposition for each customer segment? • Do we have the right Infrastructure to deliver our value proposition to customers? • How are we doing on our two Bottom Lines: sustainability and social impact?

16. Thanks!!