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Display Information. Numbering Guide (Across ALL Competitors) Screw Spring Loaded Design 1 to 49 101 to 149 Through-type 50 to 59 150 to 159 Two-tier 60 to 79 160 to 179 Ground 80 to 89 180 to 189 Fuse 90 to 99 190 to 199 Accessories Example:

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  1. Display Information Numbering Guide (Across ALL Competitors) ScrewSpring LoadedDesign 1 to 49 101 to 149 Through-type 50 to 59 150 to 159 Two-tier 60 to 79 160 to 179 Ground 80 to 89 180 to 189 Fuse 90 to 99 190 to 199 Accessories Example: If terminal block has label marked “4”, it is a screw connected, Through-type. The equivalent spring loaded connection would be “104”. For competitive offerings look at ALL labels marked “4”. If there is no “4” in an offering that means that it is not available or we were not comfortable with the equivalent. For a Display Panel Layout, Competitive Equivalents & Competitive Specifications refer to file “MC2 Competitive Data – Display Panel.xls. Introduction

  2. Terminal Blocks Russell Prevost Tel: 770.326.2132 FAX: 770.326.2051 Cell: 678.576.9220 Email: Russ.Prevost @ Siemens.com

  3. What is a Terminal Block? Introduction

  4. Trick Question: Are These Terminal Blocks? Introduction

  5. SIMIREL Trick Question: Are These Terminal Blocks? Introduction

  6. A B D C Trick Question: Are Any of These Terminal Blocks? Introduction C Yes, but …

  7. 8WA Terminal Blocks 8WA2 Spring Loaded Connection 8WA1 Screw Connection SpecialTerminals Standard Terminals Special Terminals Standard Terminals • Through-typeterminals • Ground terminals (PE) • N isolating terminals • Insta terminals • Two-tierterminals/Diode terminals • Isolatingmeasuring terminals • Fuse terminals • Circuit-breakerterminals • Through-typeterminals • Ground terminals (PE) • N isolating terminals • Insta terminals • Two-tierterminals/Diode terminals • Initiator-ActuatorTerminals 8WA_e020.ppt/12.97 Product Offering Siemens Data

  8. F04* YTD Siemens Terminal Block Shipments *F04 YTD = October 1, 2003 through September 13, 2004 F04 Shipments ( Dollars) in Percent F04 Shipments (units) in Percent Siemens Data

  9. …by means of screws or nuts of any kind Screw-type …by means of springs, wedges, eccentrics, or cones. Spring Loaded Terminal Block Clamping Types A terminal for the connection and subsequent disconnection of a conductor … the connection being made directly or indirectly, a.k.a. Screw Clamp, Compression Clamp, Box Lug Selection a.k.a. Cage Clamp™, Spring, Spring-Clamp, Spring Clip, Tension Clamp

  10. Siemens Terminal Block Shipments by Type Siemens Data Shipment Period: October 1, 2000 through June 30, 2004

  11. Wire Entry Wire Entry Wire Clamping Points Common Conduction Path Through-Type Terminals(a.k.a. Feed-Through) Selection

  12. Wire Clamping Points Wire Entry Wire Entry Wire Entry Wire Entry Common Conduction Path Two-Tier Terminals (a.k.a. Feed-through, Multi-Circuit, Multi-Level) Selection

  13. Wire Entry Ground Path DIN Rail Metal Clamping Mechanism Ground (PE) Terminals(For Connection to a DIN Rail) Selection

  14. Fuse Holder Fuse Wire Entry Wire Entry Fuse Terminal Block Selection

  15. Siemens Through-type Terminal Block Shipments by Color Siemens Data Shipment Period: October 1, 2000 through June 30, 2004

  16. Siemens Terminal Block Color Offering Through-type Terminals Selection

  17. Competitive Terminal Block Series Competitive WARNING! Competitive data found in this presentation is based on the product line series identified in this slide.

  18. Competitive Terminal Block Color OfferingScrew Connection, Through-type Competitive

  19. Competitive Terminal Block Color OfferingSpring Loaded Connection, Through-type Competitive

  20. Siemens Terminal Block Shipments by Terminal Size Siemens Data Shipment Period: October 1, 2000 through June 30, 2004

  21. Conductor Insulation Conductor Area = 4 mm2 Conductor Terminal Size Terminal Size 4 The Maximum Diameter of Round Copper Conductor Which The Terminal is Designed For According to ISO Wire Metric Sizes. Example: Metric ISO (mm2) AWG (kcmil) Metric (mm2) 4 12 3.3 Selection

  22. Siemens Terminal Size Offerings (Through-type) Selection X = Available

  23. Competitive Terminal Size Offering SCREW CONNECTION, Through-type Competitive X = Available

  24. Competitive Terminal Size Offering Competitive SPRING LOADED CONNECTION, Through-type X = Available

  25. Siemens Terminal Block Sales Channels October 1, 2003 through September 13, 2004 Siemens Data

  26. Terminal Blocks End Retainer Mounting Rail End Retainer Terminal Block Mounting Selection

  27. Mounting Rail Types: 35 mm • Standard Rail Types • 35 x 7.5 x 1 mm • 35 x 15 x 1.5 mm • Typical Materials • Steel • Stainless Steel • Aluminum • Siemens 8WA Terminal Blocks use These Rails Selection

  28. 32 mm 15 mm Mounting Rail Types: Other Cannot be used with Siemens 8WA Terminal Blocks Selection

  29. Third Party Certifications Selection

  30. Siemens Terminal Size RatingsScrew Connection, Through-type, Terminal Size 4 8WA1011-1DG11* Selection *Screw Connection, Through-type, Terminal Size 4

  31. Competitive Terminal Size Rating ExampleScrew Connection, Through-type, Terminal Size 4 Competitive

  32. Trick Question Does the Color of a terminal block affect it’s Ratings? Example NO! Selection *Screw Connection, Through-type, Terminal Size 4

  33. Terminal Block Density Terminal Block Density is based on the Width of the Terminal Block over a Linear Measurement. The Linear Measurement is usually expressed in the number of pieces per foot or meter. Example: 8WA1011-1DG11 is 6.5 mm Wide. How many terminal blocks can we get into A) one foot and B) one meter. • 1 inch = 25.4 mm; 12 inches = 304.8 mm Terminals per Foot = 304.8 / 6.5 = 46.89 = 46 • 1 meter = 1000 mm Terminals per Meter = 1000 / 6.5 = 153.85 = 153 Selection

  34. Main Competitor Strengths & Weaknesses • Strength Weakness • Weidmuller Market Leader worldwide and Range Offers no Circuit Breaker in Western Europe Breaker Terminals. • Specialist with extensive range • Strong in machinery • Phoenix Market Leader in Germany Terminal blocks not Specialist with complete range enclosed on both sides. • Entrelec Terminal Specialist with broad Terminal blocks not enclosed range enclosed on both sides. • Broad Product Lines • Allen Bradley Strong Brand Recognition Not focused on small • Loyal Customers Products Market Data

  35. Bridge for links Link for lower tier Link for upper tier Disconnecting link Typical Connecting System: Link Rail

  36. 1 2 3 Typical Connecting System: Link Rail (Busbar) Assembly

  37. Typical Connecting System: Plug-in Bridge Assembly Test Plugs Plug-in Bridges

  38. Terminal Block Connecting Systems Competitive X = Available

  39. Bridge for links Link for lower tier Link for upper tier Cover with warning arrow Disconnecting link Small partition Test socket Tab connector, split Barrier End plate Tab connector, split 8WA1: Siemens Accessories, Screw Connection Assembly 15/29

  40. Cover with warning arrow 8WA1812 Small partition 8WA1822-7TK00 Barrier End plate 8WA1821 8WA1: Siemens Accessories, Screw Connection Assembly

  41. Bridge for links Link for lower tier Link for upper tier 8WA1822-7VH00 8WA1822-7VH20 8WA1895 Disconnecting link 8WA1865 8WA1: Siemens Accessories, Screw Connection Assembly

  42. Test socket 8WA1854 Tab connector, split 8WA741 Tab connector, split 8WA1812 8WA1: Siemens Accessories, Screw Connection Assembly

  43. Price Aggressive • Sell in Units vs. Standard Pack • Terminals Enclosed on Both Sides • Symmetrical • Insta Terminal 3 Functionality saves space • Standardize Labeling Accessories • Need More Exposure • Sales Engineers Must Ask For Terminal block business • Incomplete Product Range • Amp Range Too Low for Fuse Terminals • Labeling, Marking STRENGTH WEAKNESS • Insulation Displacement Terminal • Samples • Fuse Terminals • Training OPPORTUNITIES THREATS • Strong Competitively Held Installed Base • Price Driven Market • Full Line Competitive Market Siemens 8WA Terminal Block SWOT Analysis Siemens Data

  44. High Price Limited Full Line WEIDMULLER ENTRELEC PHOENIX WAGO ALLEN BRADLEY SIEMENS Low Price 8WA Terminal Block Price Position Market Data

  45. Market Key Success Factors 98/99 04/05 1 3 Product Quality / Reliability 3 1 Price 2 2 Delivery Time 4 4 Sales / Distribution Channels 5 5 Pre-Order Support 8 7 User / Consultant Specifications 7 8 Product Design / Technology 9 9 Complete Product Line 6 6 After Sale Service Legend: Ranked 1 to 9 (1 = most important) Terminal Block Buyer Habits Market Data

  46. Mission Control 2 CD • Terminal Blocks • Display Panel • Display Board Terminal Block Equivalents • ISO vs. AWG Wire Sizes.xls • MC2 04 Competitive Data – Display Panel.xls • Literature • Terminal Block Reference Sheet • Terminal Block Bible • Chapter 15, Controls Catalog • 8WA1 -8WA2 Brochure • Presentations • All Abouts • Competitive Photos Resources

  47. Industrial Controls Catalog Item # CPPC-06000-0803 Resources - Catalogs   Resources Section 15

  48. Resources – The Terminal Block Bible • Only Available on SiteScape • For 8WA1, 8WA2 Terminal Blocks & Accessories • Contains Cross Reference • Contains List Pricing, OMNIS Description, Old & New Item Classes, Discount Code, Stock Code, and Catalog Page Numbers • Catalog Page Numbers for the Industrial Controls Catalog: • December 2000 • August 2003 Resources

  49. 8WA1: All About • A Quick Guide for the Uninformed or Forgetful • Available on SiteScape • Includes • Design • Product Range • Offering and Their Use • Prime Features • Accessories and Their Use • Selected Selection Criteria for Through-Type Terminals. Resources

  50. E20001-A0110-P305-X-7600 GCCM-P305X-1101 Resources – Literature @ Banta Resources

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