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Business Plan. Presentation For. The First Page. Written By Jessica Shaver. The First Page. Agenda. About The First Page Marketing Plan Operations Plan Financial Plan. Fact Sheet. Company Name: The First Page Location: Locke Street South Type of Business: Retail Books
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Business Plan Presentation For The First Page Written By Jessica Shaver
The First Page Agenda • About The First Page • Marketing Plan • Operations Plan • Financial Plan
Fact Sheet Company Name: The First Page Location: Locke Street South Type of Business: Retail Books Industry Type: Book Industry Ownership Form: Sole Proprietor Main Service: Quality New Books Name of Owner: Jessica A. Shaver The First Page
Mission Statement The mission of The First Page is to provide their customer with quality new books and reading accessories in an environment that is friendly and comfortable. This is a business that will strive to meet and exceed the customer’s expectations through their exceptional customer service and quality products. The First Page
Products • Bestsellers • Non-Fiction • Geography/ • History • Religion/ • Spiritual • Reference • Special • Interest • Fiction • Hobbies • Language/ • Literature • Business • Biographies • Children • Accessories • Magazines The First Page
What makes The First Page Unique? • Friendly, courteous service • Flexible systems and procedures • Knowledgeable staff • Comfortable atmosphere • Professional atmosphere The First Page
The First Page S.W.O.T. • Opportunities • Canadian retail sales growing • Popularity of adult paperbacks growing • Threats • More consumers buying on-line • General readership down in Canada • Weaknesses • Higher pricing • Smaller selection • Strengths • Good Location • Product Knowledge
The First Page Competitors Chapters Indigo • Selection • Convenient Hours • Customer Service • Product Knowledge • Selection • Product Variety • Customer Service • Product Knowledge Coles Smithbooks • Good Location • Stability • No Parking • Limited Hours • Good Location • Stability • Selection • Limited Hours
The First Page Competitive Advantage • Extraordinary Customer Service • Friendly, Knowledgeable Staff • Convenient Commercial Location • Will exceed customer expectations • Quality product offering
Customer Service Strategy Statement To provide quality new books and accessories in a friendly and professional manner to its valued customers so that the business is perceived as a business that cares about customers and is willing to go the extra mile to satisfy customer needs. The First Page
Target Market • Demographic Categories • Population/Age • Income • Levels of Schooling • Legal Marital Status • Transportation The First Page
Market Segmentation • See It-Buy It Boomers • Blue Collar Success Stories • Poodles and Prescriptions The First Page
Promotion Plan July Grand Opening September Back to School October Halloween December Christmas January New You Sale February Valentine’s Day May/June Clearance Sale Saturdays Children’s Readings The First Page
Hours Of Operations The First Page
The First Page Start-Up Costs
The First Page Sources of Funding
The First Page Sales Forecasts
The First Page Sales Forecasts
The First Page Cash Flow-Year 1
The First Page Cash Flow Statement