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Pimp My Tee "You design it, We Pimp it."

Pimp My Tee "You design it, We Pimp it.". CONTENTS. • Messaging Recap • Personas Recap • Information Architecture •Wireframes • Creative Big Idea •Mood Boards • Creative Executions. MESSAGING RECAP.

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Pimp My Tee "You design it, We Pimp it."

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  1. Pimp My Tee"You design it, We Pimp it."

  2. CONTENTS •Messaging Recap • Personas Recap • Information Architecture •Wireframes • Creative Big Idea •Mood Boards • Creative Executions

  3. MESSAGING RECAP • Overview: At Fourth and South Street in Philadelphia, Pimp My Tee opened in April of 2009, offering a unique retail experience for T-shirt wearers of all ages, races, genders and sizes. • Brand Challenges: The main challenge Pimp My Tee faces is its lack of awareness in the online custom clothing. On top of that, Pimp my tee lacks interactivity and a presence outside of Philadelphia. • Position & Strategy: To create a user friendly online community that will be the first choice for anyone looking to stand out, stay fresh and fly.

  4. Current Web Info.

  5. PERSONAS RECAP • Brian “B-Boy” Peters • Got to find a bomb outfit, needs to be one of a kind • Dances as a hobby • Sneaker collector • Plays videogames • Goes to parties “Philles All Day” Williams Needs a new Phillies tee before the game Watches baseball regularly Goes to the Phillies games whenever she can Likes custom Phillies gear

  6. TACTICS AND SUCCESSMEASURES Tactics • Create a one of a kind presence • In and outside of the store • One that will connect with their users • Returning customers will become eligible for deals and discounts • Members can also create content and be rewarded when their content is used • Success Measures • Pimp My Tee must keep their customers loyal • Users must come back to Pimp my Tee • Achievable by guaranteeing them a one of a kind custom shirt • Minutes per view is key • Too complex of a site, the less items ordered

  7. INFORMATION ARCHITECTURE

  8. Home Page Wire Frame

  9. COMMUNITYWIRE FRAME

  10. Creative Big Idea • We want to be more than just a customization shop. • We want users to come together and share ideas. • We want them to be their own artist.

  11. Home Page

  12. Homepage 2

  13. Member Page

  14. Whip it Up

  15. Pimp it Out

  16. Traemackoulious • Keisha Woodson • Ahkeem Smith • Ryan Mackey • Erik Escalante Thank You

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