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Fight Against Animal Abuse

Fight Against Animal Abuse. Yae Kim. Introduction. Goody Goody Liquors Inc. Background Why this company? SPCA Background Why this Company?. Problem. Animals all over the world are being either abused or abandoned 5 to 7 million companion animals enter shelters nationwide every year

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Fight Against Animal Abuse

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  1. Fight Against Animal Abuse YaeKim

  2. Introduction • Goody Goody Liquors Inc. • Background • Why this company? • SPCA • Background • Why this Company?

  3. Problem • Animals all over the world are being either abused or abandoned • 5 to 7 million companion animals enter shelters nationwide every year • 3 to 4 million of those animals are then euthanized • Pet owners are inflicting these creatures with physical and mental pain • 70% of the people who abuse animals have been convicted for committing other crimes

  4. Top 5 Animal Abuse Statistics • Abandonment (32%) • Hoarding (12%) • Shooting (11%) • Fighting (9%) • Beating (7%)

  5. Goals • Raise Awareness to the Dallas Community about the severity of Animal Abuse • Provide a safe shelter for these abandoned dogs • Make sure that pets in the Dallas area are being treated with proper care • Open up a special unit in the Dallas DA office for Animal Abuse Cases • Treat animals with respect, not cruelty

  6. Solution • Goody-Goody and SPCA will team up in a collaborative effort to rescue dogs in the urban Dallas areas. • This will take place 3 weeks prior to the event • SPCA will take the rescued animals to spay/neuter • The rescued animals will then be transferred to the event for adoption

  7. Promotions • Radio • 106.1 Kiss FM • Radio Disney • Mix 102.9 • Television • ABC Channel 8 • Dallas Morning News Classified Ads • By Banners and Billboards through the City of Addison

  8. Event Detail • Location: Addison Circle Park • 25 Food vendors and 40 Non-food vendors • Children attractions • Balloon Animals • Face Painting • Bounce Houses • Adult attractions • Wine Tasting • Beer Sampling • Raffle tickets

  9. Budget • Budget Goal not to exceed $70,000 • Costs totaled: $63,310 • Vendor Booth Rental revenue totaled: $39,250 • Sponsorship Revenue totaled: $95,080 • Total Revenue equaled: $134,330 • Total Profit equals: $71,020

  10. Staffing • Event planners • The Addison Circle Park event planning team will be hired to plan the whole event • Event Positions • 20 staff members will supervise and help run the entire event • Volunteers, technical problems, and event issues • Volunteers • 100 volunteers will be needed • Goody Goody Staff • Many Goody Goody staff will volunteer • For wine tasting, bar seminars and other work

  11. Staffing • Cost breakdown • Event planning expense $ 25,000.00 • Will get deduction of $ 5000 (as they are sponsoring event) • Event positions expense $10,000.00 • Volunteers • A free T-shirt and a $10 gift card to Spring Creek Barbecue. • Goody Goody Staff expense of $1,000.00

  12. Results • Goody Goody • Competitive Advantage • Wider Audience Reach • Reputation • SPCA • Detailed Recognition • Reduced dog in shelters • Capacity • Funds

  13. Conclusion • Three Main Goals • Raise Awareness • Find homes for dogs • Develop better reputation for Goody Goody

  14. Questions?

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