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Bharat Book Presents"Alcoholic Drinks in Ukraine" report offers a comprehensive guide to the size and shape of the market at a national level.
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Summary Beer, RTDs and spirits manufacturers actively diversify their products and target new audiences to fight the general decreasing demand trend. This is especially focused towards young people and the female audience. Easy-to-drink, smooth-tasting products, newly flavoured drinks, those with lower alcohol content, as well as heavily-marketed exclusive or limited edition products, were persistently introduced with a strong support, employed to attract new consumer groups. These products are...Alcoholic Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Continue… Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Alcoholic Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents Executive SummaryManufacturers Diversify Product Ranges To Extend the Target GroupsGovernment Employs Measures To Combat Alcohol ConsumptionLeading International and Domestic Companies Remain StrongTraditional Small Grocery Retailers Are Still Strong, Although Other Retailing Concepts Are Increasing in ImportanceConsumption Will Be More Sophisticated, But Growth To Be ModestKey Trends and Developmentsthe Market Continues To Be Led by MultinationalsIntroduction of Innovative Packaging and Drinks
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