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Mobile Advertising Industry In India (2011-15)

Bharat Book introduces a report "Mobile Advertising Industry In India (2011-15)". Video, rich media advertising and augmented reality have successfully entered the Indian advertising space, breaking the traditional boundaries of text and banner ads.

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Mobile Advertising Industry In India (2011-15)

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  1. Mobile Advertising Industry In India (2011-15) Bharat Book Bureauwww.bharatbook.com

  2. Summary The mobile advertising in India, though at a nascent stage, has transformed over the last one year. Video, rich media advertising and augmented reality have successfully entered the Indian advertising space, breaking the traditional boundaries of text and banner ads. Trends in the Industry • 3G • Ring Back Tone • QR Code • Adoption of high end mobile devices • Location based advertising Intelligent ad targeting is now the key to the development of the mobile as a reach medium. Both consumers and marketers are taking more and more notice of mobile advertising. It’s now a matter of converting the medium for consistent growth in the near future. Moreover, mobile advertising is 4.5 to 5 times better in delivering RoI than online advertising. India has emerged as the largest mobile advertising destination in the Asia Pacific region in 2011.

  3. Table of Contents: 1. Overview 1.1Structure of the industry 1.2 Types of Mobile Advertisements 1.3 Mobile Ad marketing 2. DEMAND SUPPLY SCENARIO 3. INDUSTRY GROWTH DRIVERS 3.1 Increase in number of mobile phone 3.2 Mobile Internet 3.3 Mobile ad networks 3.4 Advanced mobile networks 3.5 Targeted advertisements 3.6 Innovations 4. EMERGING TRENDS IN THE INDUSTRY 4.1 3G 4.2 Ring Back Tone 4.3 QR Code

  4. For more information: Bharat Book Bureau Phone : +91 22 27810772, 27810773 Fax : +91 22 27812290 E-mail : info@bharatbook.com Website : www.bharatbook.com • Kindly click on : • http://www.bharatbook.com/market-research-reports/applications-market-research-report/mobile-advertising-industry-in-india-2011-15.html • Or visit

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