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Soup Market 2013 - Market Update One-Stop Shop for Business Information
Summary Executive Summary This Key Note Market Update examines the soup industry in the UK. The market is made up of three main sectors — wet ambient soups, fresh chilled soups and dry soups. Wet ambient soups are the UK’s favourite and account for more than half of all soups sold in terms of value. Heinz is the leading brand in the market and is responsible for approximately 70% of sales in the category. Own labels dominate the fresh chilled soups sector. Small premium brands are also performing well. Finally, dry soups have struggled in recent times. However, they appear to be making a comeback as of 2012. This is down to innovation and marketing efforts by brands. In total, the market’s value grew by 8.9% in 2012.
Table of Contents • Executive Summary • Market Definition • REPORT COVERAGE • MARKET SECTORS • Wet Ambient Soup • Fresh Chilled Soup • Dry Soup • MARKET TRENDS • Consumers' Health Concerns • Soup Manufacturers Diversify Their Portfolios • Focus on Flavour • Seasonal and Limited Edition Soups
Related Reports • The Russian Soup Market: What Consumers Eat and Why? • The UK Soup Market: What Consumers Eat and Why? • The Future of the Soups Market in Hungary to 2017 • The Future of the Soups Market in Mexico to 2017 • The Future of the Soups Market in Thailand to 2017 • The Future of the Soups Market in the Netherlands to 2017
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