The Chinese Deodorant Market - September 2012

1. The Chinese Deodorant Market - September 2012 Bharat Book Bureauwww.bharatbook.com

2. Summary Some questions answered in the Chinese Deodorant Market Report include: What are the differences between Chinese and Western consumers’ understanding of body odour and their perceptions of the need for deodorants?Where are the product innovation opportunities in view of how Chinese consumers segment their needs?In comparison to other and older forms of eliminating body odour used in China, where and how can deodorant stand out as the most coveted choice?As a product not used as regularly as other toiletries, what distributional challenges do deodorants face?This market covers aerosols, pumps, roll-ons, sticks, creams/gels, and body spray deodorants for men and women. Note that pumps (including squeezes) and creams/gels have little presence in China and are treated as negligible.The term deodorant also includes antiperspirants and body sprays, but excludes fragrances and talcum powder. The market is based on sales through all retail channels including direct-to-consumer and selective outlets.

3. Table of Contents: IntroductionDefinitions Research methodologies Innovation Report structureExecutive SummaryThe marketFigure 1: China deodorant market value sales and growth rate, by product segments, 2007-12The forecastFigure 2: Forecast for the China deodorant market, by value, 2007-17CompaniesFigure 3: China deodorant market shares, by value, 2011Issues in the market Consumer awareness hinders growth The impact of strong competition Significant consumer demand in new products Seasonality and limited distribution are major obstacles to growth

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