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Enhancing Internationalisation through Dual Degrees-- A Competitive Advantage

Enhancing Internationalisation through Dual Degrees-- A Competitive Advantage. Overview. Terminology Degree areas and Combinations Macquarie Dual Degree Statistics and Models Competitive Advantages Marketing Future Directions and opportunities. Terminology. Combinations UG to UG

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Enhancing Internationalisation through Dual Degrees-- A Competitive Advantage

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  1. Enhancing Internationalisation through Dual Degrees--A Competitive Advantage GOstralia – Stuttgart 2006 Dawn Koban

  2. Overview • Terminology • Degree areas and Combinations • Macquarie Dual Degree Statistics and Models • Competitive Advantages • Marketing • Future Directions and opportunities GOstralia – Stuttgart 2006 Dawn Koban

  3. Terminology GOstralia – Stuttgart 2006 Dawn Koban

  4. Combinations UG to UG France/Japan UG to PG Mexico/Chile/Colombia/ Indonesia PG to PG France/Germany/Denmark/ Mexico/Indonesia PhD to PhD (Cotutelle) Europe Others: Diploma to Degree/ PG Certificate/Diploma to Master Scholarship Areas Bachelor of Business Bachelor of International Business Bachelor of Information Systems Graduate Accounting and Commerce Centre(MComm Bus/Mkt/AccFin/IS&T) Masters of International Business Master of International Relations Master of International Communication Masters of International Degree Areas and Combinations GOstralia – Stuttgart 2006 Dawn Koban

  5. UG to PG Model 1 • 9-10 semester degree • Standard has final two semesters at PG level • 7 semesters completed at partner • 2 semesters GACC MQ • One semester partner where necessary GOstralia – Stuttgart 2006 Dawn Koban

  6. UG to PG Model 2 8-10 semester degree 6-8 semesters partner 2 semesters GACC GOstralia – Stuttgart 2006 Dawn Koban

  7. PG to PG3 Semester Model Merger of two 1-year degrees Advanced standing Highly compatible degrees Inbound and outbound GOstralia – Stuttgart 2006 Dawn Koban

  8. PG to PG -- 4 semesters 4 semester degree 3 semesters partner 1 semester MQ Inbound Thesis requirement GOstralia – Stuttgart 2006 Dawn Koban

  9. PG to PG Models 3 & 4 3 semester home degree 50% advanced standing into GACC 1 semester to complete GACC Inbound Total structure dependent on DD arrangement Normally MIB Compulsory 1 year abroad 2 semesters home 2 semesters MQ Inbound and outbound GOstralia – Stuttgart 2006 Dawn Koban

  10. Macquarie Dual Degrees Inbound/Outbound GOstralia – Stuttgart 2006 Dawn Koban

  11. Marketing • Understanding the audience • Utilising the appropriate modes of communication • Virtual Marketing • Vertical Marketing • Viral Marketing • Providing innovative models of education • Augmenting existing programs/structures GOstralia – Stuttgart 2006 Dawn Koban

  12. The Audience--Millennials • Messages consistently sent to them • Flexibility • Consumerism • Instant Gratification • More exposed to Multiculturalism • Has ‘always’ known technology • Don’t like being called Gen ‘Y’ • No brand loyalty • Parent Involvement GOstralia – Stuttgart 2006 Dawn Koban

  13. 10 Things to Rememberabout Millennials • Technologically savvy • Team oriented • More conservative • Value privacy • Close to their parents • Straight-shooters • They’re programmed • Like things that can be measured • They are privileged • They want to change the world Source: www.mindpowerinc.com GOstralia – Stuttgart 2006 Dawn Koban

  14. Value for money Grant/Scholarships for financial support Seamless process with international component made easy Increased diversity of programming Adds immeasurable value to students’ marketability Highly regarded partner institutions Competitive Advantage GOstralia – Stuttgart 2006 Dawn Koban

  15. Technologicallysavvy Immediate gratification Images, Images, Images! Test driving the ‘intangibles’ STA ‘create your own round the world trip’ Junior Year Abroad ISEP ‘interface with students embarking on Int’l experiences via facebook’ Blog sites My Space/Facebook/YouTube Modes of Communication—Virtual Marketing GOstralia – Stuttgart 2006 Dawn Koban

  16. Vertical Marketing—Facebook Promotion • Promoting within channels where Millennials are already interacting • Breaking through into their social web GOstralia – Stuttgart 2006 Dawn Koban

  17. Vertical Marketing—YouTube • Advertising with video in the main traffic areas • Utilising humour to spread their messages GOstralia – Stuttgart 2006 Dawn Koban

  18. Reaching Millenials—NBC Junior Year Abroad http://www.wnbc.com/jya/index.html GOstralia – Stuttgart 2006 Dawn Koban

  19. Reaching Millennials—modes of dispersion of information • Creatively educating the audience • Short and simple, but awareness is created GOstralia – Stuttgart 2006 Dawn Koban

  20. Viral Marketing • Socially aware and conscious • Humour sells and will be virally spread GOstralia – Stuttgart 2006 Dawn Koban

  21. ISEP • Allows students to be in real time contact with other students • Showcases their programs • Most powerful tool---Student to Student WOM • No need to build their own elaborate site, but use existing forums GOstralia – Stuttgart 2006 Dawn Koban

  22. Case Study—Reaching the Millennials Microsoft’s launch of Web Developer 2005 Express Edition Visual • Offered a unique internship competition inviting students to download the new program • Gained insightful info from the interactive marketing • Successfully reached their audience GOstralia – Stuttgart 2006 Dawn Koban

  23. Implementing • Utilise technology! • Add more IMAGES a/o video • ‘Build your own degree’ functions • Student Profiles—’where are they now?’ • Incorporate benefits in your messages • Carefully choose your channels GOstralia – Stuttgart 2006 Dawn Koban

  24. Global Leadership Program—MQ It is the core concepts of cultural understanding, experiential learning and generic skills training embodied in the GLP that will differentiate you, as a Macquarie graduate, as an individual prepared to assume a role of global leadership. The GLP is comprised of: Participation in Colloquia (workshops) on global issues Attendance and networking at a Distinguished Speaker Series Engaging in activities at Macquarie and abroad for Experiential Credit www.international.mq.edu.au/glp Innovative Models GOstralia – Stuttgart 2006 Dawn Koban

  25. No reason to re-invent the wheel… Incorporate international components to existing programs Link and leverage relationships with relevant academic departments Consider discount or partner rates for launching initial programs Augmenting Existing Programs GOstralia – Stuttgart 2006 Dawn Koban

  26. Expansion to other countries Japan, Norway, Sweden, Malaysia, England, USA, Argentina, Peru, Ecuador and Brazil Expansion to other areas Applied finance, translation and interpreting, international studies, education, psychology, linguistics, environmental sciences and computing. DD will represent between 8 to 10% of the likely international masters’ cohort by 2008 = 120 students. www.international.mq.edu.au/dualdegrees Future Directions--2008 GOstralia – Stuttgart 2006 Dawn Koban

  27. Dawn Koban Manager, Outgoing Student Programs Macquarie International www.international.mq.edu.au Dawn.koban@io.mq.edu.au GOstralia – Stuttgart 2006 Dawn Koban

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