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Alaska NutriBuild345

Alaska NutriBuild345. Digital Strategy Presentation. ANB345 Facebook Page. Venue for Engagement. Facebook: Venue for Engagement. The ANB 345 Facebook page will provide a venue for online moms to: Join the ANB345 community Share their views / ask their questions

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Alaska NutriBuild345

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  1. Alaska NutriBuild345 Digital Strategy Presentation

  2. ANB345Facebook Page Venue for Engagement

  3. Facebook: Venue for Engagement The ANB 345 Facebook page will provide a venue for online moms to: • Join the ANB345 community • Share their views / ask their questions • Interact with the brand promise (“angmga milestones kayang ma-achieve”) via content and links

  4. MONDAYMotherly Musings A mother’s eyes can seewhat her child isandwhat her child can be. Relatable sayings, quotable quotes about mothers, parenting, and children.

  5. MONDAYMotherly Musings A mom must always balance the desire to prepare her children for life, and the instinct to protect them from harm. Relatable sayings, quotable quotes about mothers, parenting, and children.

  6. TUESDAYMilestones Did you know that…? (All milestones related to fine motor skills.)

  7. TUESDAYMilestones Did you know that…? (All milestones related to fine motor skills.)

  8. TUESDAYMilestones Did you know that…? (All milestones related to fine motor skills.)

  9. TUESDAYMilestones Did you know that…? (All milestones related to fine motor skills.)

  10. WEDNESDAYGames & Activities • For your 3 year old • Gather all his toys together, and have him separate the big toys and the small toys Games you can play (All activities related to milestones for problem solving, )

  11. WEDNESDAYGames & Activities • For your 4 year old • In front of the alphabet, call out a letter and ask her to point to the right one Games you can play (All activities related to milestones for problem solving, )

  12. WEDNESDAYGames & Activities • For your 5 year old • Bring out your pocket change, and ask him to identify each coin denomination Games you can play (All activities related to milestones for problem solving, )

  13. THURSDAYMilestones Did you know that…? (All milestones related to self-help skills.)

  14. THURSDAYMilestones Did you know that…? (All milestones related to self-help skills.)

  15. THURSDAYMilestones Did you know that…? (All milestones related to self-help skills.)

  16. FRIDAYNutrition NutriPlate Tips (Weekly question on getting the right amount of nutrition for each item on the NutriPlate.) Your Age 3 to 5 child needs a daily requirement of eggs in their diet! How do you get them to eat it?

  17. WEEKENDANB345 Alaska Nutribuild 345 (Weekend content about ANB345.)

  18. Facebook: Calendar

  19. Facebook Design Study 01 Look & feel for posts

  20. Facebook Design Study 01Cover Photo + Profile Pic

  21. ANB345BLOG-STYLE MINISITE Venue for Engagement

  22. Source for Information: Blog • Blog-style Minisite (TeacherMoniqueTime) • Teacher Monique & Friends • Follows the lead of TVC with teacher as approachable source of authority • Closely tied to one of the prime concerns of moms at this stage: school • Allows occasional entry of other resources as friends • Tiffany – nutritionist • Others – pediatricians, immunologists, other moms

  23. Source for Information: Blog • Blog-style Minisite (TeacherMoniqueTime) • Short articles of varying lengths • Length: 1 to 3 paragraphs • Tones: Sharing, Encouraging, Updating, Reminding • Article topics • School related • Getting Ready for School • Encouraging Good Study Behavior • Progress in the Playground • Family Related • Mommy Time • Daddy Time • Home Hijinks • Seasons and Health • Summer Watch • Rainy Day Reminders

  24. Blog Design Study 01 Landing Page

  25. ANB345ADS & Mailing List Recruitment & Updates

  26. Support: Mailing List • Initial registration / enrollment • Opt-in • Types of content • Invitations to FB site • Invitations to Blog site • Updates • Current Featured FB content • Current Featured Blog content

  27. ANB345METRICS Measurement & Feedback

  28. Channel for Feedback and Data • Blog Site & Social Media Analytics • Feedback Gathering • Polls • Reactions to posts • Requests • Spontaneous reactions • Tracking Popular Posts & Trends • Trending topics • Popular questions • Common reactions

  29. Alaska NutriBuild345 Digital Strategy Presentation

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