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Background.

Halifax, Home Finder A pp Using the NFC function of LD6 to drive people to download the Home Finder A pp. Background. Having launched the Home Finder app, Halifax wanted to not only raise awareness of the product, but also encourage people to download it when out and about. Idea.

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  1. Halifax, Home Finder App Using the NFC function of LD6 to drive people to download the Home Finder App Background. Having launched the Home Finder app, Halifax wanted to not only raise awareness of the product, but also encourage people to download it when out and about. Idea. To use our network of 100 x LD6 screens in affluent London locations to not only communicate the benefits of the Home Finder App, but also enable people to download it through the NFC functionality. The app uses augmented reality to enable people to view properties for sale in their immediate vicinity. There is a great synergy between mobile search and outdoor: in this case, outdoor was able to assist the house-hunting process by assisting the customer journey exactly when it mattered. Results. The campaign generated 192 interactions, which the agency were happy with at this early adoption stage.

  2. Halifax, Home Finder App Campaign details How it worksPeople could swipe an NFC-enabled smartphone over the panel to the right of the screen to be taken directly to a landing page where the app could be downloaded.

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