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THE CULTURAL ICEBERG. ISSUES ABOUT WHICH THERE IS MORE AWARENESS (immediately obvious). Customs Etiquette Food Language. Attitude To Time Communication Style Interpersonal Relations Personal Space Attitude To Authority Work Styles.
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THE CULTURAL ICEBERG ISSUES ABOUT WHICH THERE IS MORE AWARENESS (immediately obvious) Customs Etiquette FoodLanguage Attitude To Time Communication Style Interpersonal Relations Personal Space Attitude To Authority Work Styles ISSUES ABOUT WHICH THERE IS LESS AWARENESS (hidden)
Cultural characteristics of developing countries • Relationship • Family • Fatalism • Indirect Communication • Respect for Hierarchy • Reactive
Overview • Subsistence farming is continent’s main source of livelihood • In the short term, a bleak view prevails • Poverty, illiteracy, disease, political instability, corruption and tremendous foreign debt • Richest continent on earth in terms of Natural resources New interest of Chinese!!!
Belief systems • Islamic, Christian and traditional tribal beliefs • Most Africans are caught in a mix of Western values and tribal loyalties • Many of the cultures were formed by colonialism, but the cultures correspond to traditional kingdoms or tribes VS