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ReFrame

ReFrame. Design Review 2 | May 11, 2006 William Croisettier, Sarah Stein Greenberg, Gustavo Romero, Jin Tsubota. Big Idea | Build a Better Pump Frame. “This is an important design challenge we have. Frames are crucial to every single user!” – Jim Taylor, IDE|m. BAMBOO. WOODEN.

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ReFrame

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  1. ReFrame Design Review 2 | May 11, 2006 William Croisettier, Sarah Stein Greenberg, Gustavo Romero, Jin Tsubota

  2. Big Idea | Build a Better Pump Frame “This is an important design challenge we have. Frames are crucial to every single user!”– Jim Taylor, IDE|m BAMBOO WOODEN IDE FRAME (METAL)

  3. Current User Complaints | Workarounds • Too expensive • Not adjustable • Treadles too short • Handle too far forward • Counterweights • Height of pump • Unstable

  4. The Customer “Stavros”

  5. Customer Choice Buy wooden frame… $8 – 15 OR Buy metal frame… $15 OR Make my own frame… The majority of pump users do NOT buy IDE’s metal frame 50% wooden | 30% IDE’s metal frame | 20% bamboo or other

  6. Value Proposition the “MyanMyFrame” Introducing | Core Principles | cheap, customizable, stable Efficiency upgrade for people who are making their own frames Cheaper for people buying carpenter-made wood frames & IDE’s metal frames More customizable than any existing option More stable than any existing option

  7. Do it Yourself (DIY) Some Assembly Required Off-the-Shelf (OTS) “Just Joints” Hybrid Materials Welded or Pre-Assembled Wood Design Concern | The DIY-OTS Continuum Customer’s skills Customer’s access to tools Price sensitivity Impression of durability Issues

  8. Do it Yourself (DIY) Some Assembly Required Off-the-Shelf (OTS) “Just Joints” Hybrid Materials Welded or Pre-Assembled Wood Prototypes Jin’s drawings (And show physical protos)

  9. Competitive Issues | Vulnerability The MyanMyFrame will (hopefully) replace local carpenters’ frames. Will there be an effect on vendor/dealer relationships? IDE workers are welders, not carpenters…if the MyanMyFrame requires wooden parts, not metal, will it be difficult to start this new product line? Internal Alignment

  10. Organizational Plan Goal: To establish the process for using EA as a feeder source IDE’s product line by adding the MyanMyFrame. Implementation by September. No separate organizational structure Sarah goes to Myanmar this summer Capital for additional R&D from philanthropic sources if necessary (F&F)

  11. Financial Plan • Price ceilings (maximum points) that would compete with existing options: • Just Joints Solution < $8 • Hybrid (no carpenter required) $8 - 15 • Off-the-shelf ultra durable $10 – 20 • [until we have the materials prices from Jim we can’t put together cost estimates based on materials ratios]

  12. TBD Sensitivity Analyses • Price of steel components (based on percentage of product that is steel) • Price of wood, bamboo, rope, etc. • Availability of wood, bamboo, rope, etc. • Ability of IDE staff to provide “high touch” required for Just Joints? • Other?

  13. Next Steps TBD on Wed. / Thurs.

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