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The Top 12 Product Management Mistakes – And How To Avoid Them

Learn from top product management mistakes to enhance your strategy. Understand pitfalls and how to sidestep them effectively. Explore customer vs product requirements, innovation misconceptions, and more.

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The Top 12 Product Management Mistakes – And How To Avoid Them

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  1. The Top 12 Product Management Mistakes– And How To Avoid Them Martin Cagan, Silicon Valley Product Group

  2. Product Management Mistakes Number 1: Confusing Customer Requirements with Product Requirements

  3. Product Management Mistakes Number 2: Confusing Innovation with Value

  4. Google

  5. Product Management Mistakes Number 3: Confusing Yourself with Your Customer

  6. Product Manager’s Bookshelf • Alan Cooper • The Inmates Are Running the Asylum

  7. Product Management Mistakes Number 4: Confusing the Customer with the User

  8. Product Management Mistakes Number 5: Confusing Features with Benefits

  9. Product Management Mistakes Number 6: Confusing Building Right Product with Building Product Right

  10. Danger’s Sidekick II

  11. Product Management Mistakes Number 7: Confusing Good Product with Good Business Model

  12. TiVo

  13. Product Management Mistakes Number 8: Confusing Inspiring Features with “Nice-to-Have” Features

  14. Apple’s iPod

  15. BMW Motorcycles

  16. Product Management Mistakes Number 9: Confusing Adding Features with Improving Product

  17. Product Management Mistakes Number 10: Confusing Impressive Specifications with an Impressive Product

  18. Product Management Mistakes Number 11: Confusing Complete Product with a Sellable Product

  19. Product Management Mistakes Number 12: Confusing Product Launch with Success

  20. Looking for More Info? • www.svproduct.com • Blog and Newsletter • Articles and White Papers: • “Behind Every Great Product” • “How To Write a Good PRD” • “Dirty Dozen Product Pitfalls”

  21. Looking for Training? • Product Manager Training • Customized for: • Your Products and Market • Your Product Development Process • Your Organizational Structure • Your Company Culture • E-Mail: • cagan@svproduct.com

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