Strategies for Successful Publication

1. Strategies for Successful Publication James Murphy莫子傑 Editorial Director, Greater China Research Communications John Wiley & Sons

2. Improving your paper’s chances for acceptance Three critical aspects: • Know the journals in your community • Communicate your paper’s relevance • Promote your published research

3. Knowing your Journals - Wiley Journals in your Area -

4. An Overview of Wiley Journals

5. Top Quality Journals – 2012 JCR Out of our 1,550journals • 1,192 (77%) have Impact Factors • 25 are no. 1 in their category • 264 are top 10 in their category • Half are published on behalf of societies

6. Top Physical Science Journals 14.829 ADVANCED MATERIALS 13.734 ANGEWANDTE CHEMIE 10.043 ADVANCED ENERGY MATERIALS 9.765 ADVANCED FUNCTIONAL MATERIALS 9.583 MEDICINAL RESEARCH REVIEWS 7.976 LASER & PHOTONICS REVIEWS 7.823 SMALL 7.735 MASS SPECTROMETRY REVIEWS 7.712 PROGRESS IN PHOTOVOLTAICS 7.475 CHEMSUSCHEM

7. Top Life Science Journals 17.949 ECOLOGY LETTERS 13.906 REVIEWS OF GEOPHYSICS 13.231 FEMS MICROBIOLOGY REVIEWS 10.256 BIOLOGICAL REVIEWS 7.795 EMBO MOLECULAR MEDICINE 7.701 STEM CELLS 7.432 MOLECULAR ECOLOGY RESOURCES 7.304 JOURNAL OF PINEAL RESEARCH 7.223 GLOBAL ECOLOGY & BIOGEOGRAPHY 6.91 GLOBAL CHANGE BIOLOGY

8. Top Health Science Journals 153.459 CA-A CANCER JOURNAL FOR CLINICIANS 12.155 IMMUNOLOGICAL REVIEWS 12.003 HEPATOLOGY 11.193 ANNALS OF NEUROLOGY 7.615 REVIEWS IN MEDICAL VIROLOGY 7.585 JOURNAL OF PATHOLOGY 7.477 ARTHRITIS AND RHEUMATISM 6.87 OBESITY REVIEWS 6.455 JOURNAL OF INTERNAL MEDICINE 6.198 INT’L JOURNAL OF CANCER

9. Top Social Science Journals 5.422 J OF CHILD PSYCHOLOGY & PSYCHIATRY 4.915 CHILD DEVELOPMENT 4.644 MILBANK QUARTERLY 4.4 CLINICAL PSYCHOLOGY-SCIENCE & PRACTICE 4.333 JOURNAL OF FINANCE 4.122 TRANS OF THE INST OF BRITISH GEOGRAPHERS 3.823 ECONOMETRICA 3.799 JOURNAL OF MANAGEMENT STUDIES 3.702 PERSONNEL PSYCHOLOGY 3.628 DEVELOPMENTAL SCIENCE

10. Civil & Mech Engineering

11. Civil and Mech Engineering

12. Electrical Engineering Microwave and Optical Technology Letters

13. Knowing your Journals - Selecting and Following -

14. The Impact Factor Balance Your success depends on knowing more than a journal’s IF!

15. Selecting Your Key Journals • Look beyond impact factor • Reputation & editorial board • Rejection rates • Peer review time • Relevance to your topic • Review the Aims and Scope • Read the Instructions for Authors • Scan titles and abstracts • Subscribe to e-Table of Content alerts get to know the journal!

16. Rejection Rates for Wiley Journals

17. Communicate your paper's relevance

18. Communicate Effectively http://wileyeditingservices.com

19. Communicate your paper’s relevance • Write a helpful cover letter • Importance of topic / research results • Significant advances on previous work • Why their journal was selected • Why the journal’s audience will read it • Suggesting referees = faster review • Previous co-authors in past 5 years ≠ referees • Submitted to other journals? • Never underestimate the importance of a good title!

20. Understand how reviewers evaluate • Relevant? • Important and significant? • Correct methodology? • Data quality? • True/credible? • Length and format? • Communicated effectively? • Feedback and decision • Accept • Accept with minor revisions • Accept with major revisions • Reject Modiified CC Image by Doug Hay www.flickr.com/photos/doughay/5912213441/

21. Reviewer Comments • If suggestions not incorporated, explain why not • If you disagree with the decision, discuss with editor • Or withdraw your paper and submit to another journal • Comments are submitted in the spirit of scholarly communication – take them in that spirit • Argue with scientific evidence • Address each comment and revision in order Mocking Bird Argument.jpg, CC License by Wikimedia user Chiltepinster

22. Take Heart: Nobody’s Perfect • Did you have to revise your last paper? 91% Yes • Did the review process improve the quality? 91% Yes • How many journals rejected your last paper before it was accepted? (pie chart)  • Peer Review Survey 2009: Preliminary Findingssenseaboutscience.org.uk

23. Promote your research

24. You can publish some useless paper. And most papers are pretty useless. I mean, how many PhD are papers are actually used by someone, ever. I mean percentage-wise it's not good. Elon Musk (伊隆·馬斯克) Entrepreneur - SpaceX, Tesla Motors, Paypal

25. 40.6 % of papers published in the top science and social-science journals were cited from 2002 to 2006 PéterJacsó, (2009) "Five-year impact factor data in the Journal Citation Reports", Online Information Review, Vol. 33 Iss: 3, pp.603 - 614

26. Maximize the impact of your research From “Maximize the impact of your research paper” by Jaslyn Tan

27. The Importance of SEO • Wiley Online Library is one of the most highly visited scientific web sites • Wiley has a robust SEO strategy, with research content highly ranked and visible in search results • Authors play a crucial role in article-level SEO http://www.wiley.com/legacy/wileyblackwell/pdf/SEOforAuthorsLINKSrev.pdf

28. Search Engine Optimization • Ensure relevant keywords are included in the title, preferably in the first 65 characters • Repeat your keywords 3 – 4 times throughout the abstract in a natural, contextual way. Don’t go overboard!

29. More Examples http://authorservices.wiley.com/bauthor/seo.asp

30. More Examples http://authorservices.wiley.com/bauthor/seo.asp

31. Search Engine Optimization • Use headings throughout the article to signal structure and content to search engines; use keywords if appropriate • Look up specific keywords in ISI or Google’s Keyword Planner, orRankCheckerto find out which search terms are popular. http://adwords.google.com/ko/KeywordPlanner/Homehttp://tools.seobook.com/firefox/rank-checker/ • Include at least 5 keywords and synonyms in the keyword field http://exchanges.wiley.com/blog/2013/07/23/search-engine-optimization-and-your-journal-article-do-you-want-the-bad-news-first/ http://exchanges.wiley.com/blog/2013/10/29/seo-part-ii-keywords-and-lady-gagas-sunglasses/

32. Use Social Media Share your paper via email and social media From “Maximize the impact of your research paper” by Jaslyn Tan

33. An alternative metric to measure social visibility by tracking online conversations around scientific articles For authors: alternative metrics could help authors tap into the key networks and social influencers – tweeters, bloggers – that might help to maximize the immediate impact of their work – and demonstrate to funders that their research has impact within the public domain For editors: altmetrics could help determine which authors, topics and article types might achieve the most impact and enable them to proactively solicit papers that are likely to generate the most social ‘buzz’. Altmetric is made available to all Wiley Open Access Journals

35. Disseminate Your Work • Send 10 free PDF files to your colleagues to enhance discoverability From “Maximize the impact of your research paper” by Jaslyn Tan • Add a link to your article on your email signature line and link through to the Abstract. P.S…. • Add links to your articles on your own website, your institution’s site or repository, bulletin boards, discussion lists, blogs, etc.

36. Improving Citations • Self-citation – cite the journals in which you have published in -- only for relevant articles! • Cite the right time window – last 2 years citation are more relevant. • Be consistent – Use your full name and standard institution name to assure easily identifiable citations to your works. (ORCHID) From “Maximize the impact of your research paper” by Jaslyn Tan

37. Helps maximize the impact of published research by: Empowering authors to explain and share their work Using article-level metrics to motivate and reward them Strengthening relationships between authors and publishers Free

39. Three core steps for authors step 2 step 3 step 1 • Authors share links to their articles within their networks: • Email • Facebook • Twitter • Authors write plain English descriptions to explain their work: • Short title • Lay summary • Impact statement • Authors add links to resources to add value to their work: • Videos • Images • Blog entries … Metadata widely deposited to increase article discovery& inbound links Increase in inbound links; enriched reader experience

40. Resources • WileyChina.com • Search Engine Optimization: For Authorshttp://www.wiley.com/legacy/wileyblackwell/pdf/SEOforAuthorsLINKSrev.pdfhttp://authorservices.wiley.com/bauthor/seo.asp • Writing Scientific Research Articles: Strategy and Steps, 2nd Edition, Margaret Cargill, Patrick O'Connor, May 2013 • How to Write a Paper, 4th Edition edited by George M. Hall (Editor), February 2008, Wiley-Blackwell • How to Write a Successful Science Thesis, by William E. Russey, Hans Friedrich Ebel, Claus Bliefert, August 2006, Wiley-VCH • The Art of Scientific Writingby Hans Friedrich Ebel, Claus Bliefert, William E. Russey, April 2004, Wiley-VCH • Writing a Paper by George Whitesides, Advanced Materials (available on http://materalsviewschina.cn)

41. Wiley China Blog http://blog.sciencenet.cn/u/WileyChina

42. Improving your paper’s chances for acceptance Three critical aspects: • Know the journals in your community • Communicate your paper’s relevance • Promote your published research Kindly complete this short survey before the next three days: http://bit.ly/wileyworkshop2014 Questions?