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Social Media

Social Media. Tom Lehman Lehman Associates, LLC Alexandria, VA. Working at the confluence of Strategy, Information, and Technology. Lehman Reports™. Industry Studies of the Use and Satisfaction with Technology Products and Services Association Management Software: 2006-2011

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Social Media

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  1. Social Media Tom Lehman Lehman Associates, LLC Alexandria, VA

  2. Working at the confluence of Strategy, Information, and Technology

  3. Lehman Reports™ Industry Studies of the Use and Satisfaction with Technology Products and Services • Association Management Software: 2006-2011 • AMS International (CA, AU, UK): 2010 • Technology Products and Services: 2011 • Fundraising Software

  4. SM Activity SnapshotPreliminary Findings: 2011 Lehman Reports Technology Study

  5. Social Media Activities Preliminary Findings: 2011 Lehman Reports Technology Study

  6. SM Provider Status Preliminary Findings: 2011 Lehman Reports Technology Study

  7. Satisfaction, Challenges Preliminary Findings: 2011 Lehman Reports Technology Study

  8. Measuring Success

  9. Measuring Success Preliminary Findings: 2011 Lehman Reports Technology Study

  10. Channel Integration

  11. Mobile Social Media / Networking

  12. Key Points • Challenge is building communities and activity – Requires development and marketing resources, SM providers can help • Set some type of goals, adopt a measurement strategy to monitor success • Integrate SM activities with other communications and marketing channels

  13. Questions? Thanks! Tom Lehman President Lehman Associates, LLC Lehman Reports™ 703.373.7550 tlehman@ansible.com www.ansible.com www.lehmanreports.com

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