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Welcome to the world of smartphone apps!!

Leverage the Mobility platform to expand your consumer reach......................Consult Binary Semantics Ltd. www.binarysemantics.com marketing@binarysemantics.com

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Welcome to the world of smartphone apps!!

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  1. Welcome to the World of Smartphone APPS!!

  2. At the end of year 2011, there were 246 million active smartphone devices worldwide and out of that 109 million active iOS and Android devices was only in the U.S. market. • US posses Approx. 41% of worldwide total active installed base.

  3. And • During 2nd Quarter of year 2012, 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone instead of a feature phone. “By Mobile Analytics Firm FLURRY”

  4. Striving to be leader: The dragon • China, the world’s second largest app market, had roughly one-third of the U.S. installed base. • The fastest developing economy “China” also shows fastest growth in app usage. • “Mobile Analytics Firm FLURRY”

  5. China was at the 10th Position in terms of application session. As opposed to that, the nation now stands behind only the US, making itself the second largest app economy with App Session growth rate of 1126%. “flurry”

  6. If the dragon continues smartphone application usage at the rate which this Flurry report suggests, it should soon bag the first position in the category soon enough.

  7. China V/S India • A whopping 84 per cent of Chinese youth using mobiles use these devices for accessing the internet; • whereas only 13 per cent of Indian youngsters use mobiles for data services. • Only 10 per cent of Indians aged between 15 to 24 years use smartphones at present. • “The Nielsen Company”

  8. Indian Mobile App Scenario India has less than 50 percent of the number of smartphone users, than in the U.S. Indian smartphone users were found to be more active than their U.S counterparts “ in Report Released by Google, along with IPSOS and MMA (Mobile Marketing Association)”

  9. As per report of flurry, Indian App usage is increasing. The app Session growth of India for Quarter 1, 2012 as compared to Quarter 1 2011 was 463%. • “flurry” A major contributor to the fast-changing nature of smartphones in India is the explosion of Google’s Android onto the scene.

  10. Mobile App usage in India 100 million apps being downloaded in India every month. “virtueinsights.com”

  11. As per Nielsen Informate Panel • Indian spend 40 percent of total active time on their smartphones on data-centric activities. • Women spend the same amount of time on their smartphones as compared to men. • Men spend 50 percent more time browsing the web on their smartphones than women.

  12. Women spend 4 times the amount of time men spend on Instant Messaging (Chat) applications. - By Nielsen Informate Mobile Insights What’s New? We all know how women are fond of gossiping & chatting!!

  13. But Women have out numbered men in terms of the Usage of Online Apps Men enjoy other apps including mobile gamming more than women - By Nielsen Informate Mobile Insights

  14. In India, the smartphone users prefer internet usage more on their smartphone than on desktop • 56 percent of smartphone owners in India prefer accessing Internet multiple times a day on their phones. • - In report released by Google, along with IPSOS and MMA (Mobile Marketing Association)”

  15. Surging Mobile APP Market The global app market was at $4.1 billion in 2009; set to hit $17.5 billion by the end of 2012. In 2010, 300,000+ applications were downloaded 10.9 billion times. IDC predicts that global downloads will reach 76.9 billion in 2014 and will be worth US$35 billion.

  16. Are you still think for introducing Smartphone App for your Business Model? Indian Consumer Expectations are also changing. Make business foray through mobile apps to penetrate and expand your consumer reach Canalys (June 2011): Predicts that direct revenue from the sale of apps, in-app purchases and subscriptions across smartphones and tablets will be $7.3 billion in 2011 rising to $36.7 billion by 2015.

  17. Leverage the mobility platform to expand your consumer reach and provide them your product experience through Mobile APPS. Contact:- Binary Semantics Ltd. Marketing Department Email:- marketing@binarysemantics.comPlot No. 38, Electronics citySector 18, Gurgaon-122 015, India.Phone: +91.124.4787200/2397660Fax: +91.124.2397655 Website: www.binarysemantics.com

  18. Welcome To Binary Semantics Ltd.

  19. APP Lounge Welcome to the World of Smartphone APPS!!

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