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KoAnn Vikoren Skrzyniarz, Founder/CEO, Sustainable Brands

2012 Member Benchmark Study. KoAnn Vikoren Skrzyniarz, Founder/CEO, Sustainable Brands. We Asked…. How is environmental or social impact playing a role at the corporate level, and at the product level in driving innovation for you?

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KoAnn Vikoren Skrzyniarz, Founder/CEO, Sustainable Brands

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  1. 2012 Member Benchmark Study KoAnn Vikoren Skrzyniarz, Founder/CEO, Sustainable Brands @SustainBrands www.sustainablebrands.com @KoAnn

  2. We Asked… How is environmental or social impact playing a role at the corporate level, and at the product level in driving innovation for you? How are you communicating about and measuring results of your sustainable innovation and what is the result? How are you collecting consumer insight and is it enough? Are you actively working to shift consumer demand/behavior, and if so, how?

  3. Member Survey Responses to Date Unilever Molson Coors Wilsonart MOM Brands Dell Target Nestle Purina Mars 3M Coca-Cola Johnson & Johnson Green Mountain Coffee Sprint UPS Kendall-Jackson eBay Williams-Sonoma Philips Consumer Lifestyle Caesars Entertainment

  4. Do You Currently Have a Formal Commitment at the Corporate Level to Include Sustainability as a Innovation Design Criteria? 28% 72%

  5. What is Driving That Corporate Commitment to Sustainability? 46% 31% 31% 77% 15% 31% 46% 54%

  6. Do You Have a Formal Commitment at the Product/Service Level to Include Sustainability as Part of Your Innovation Design Criteria? 17% 83%

  7. How Pervasive is Sustainability Driven Product /Service Level Innovation? The example I cited related to an outlying product level brand 27% Some other brands at our company have, or are now looking at sustainability 9% 64% Many other brands at our company have. or are now looking at sustainability Most other brands at our company have, or are now looking at sustainability

  8. What is Driving Product/Service Level Drivers? 46% 54% 69% 39% 31% 31% 8%

  9. Measurable Impacts of External Corporate Communication 36% 64% 27% 46% 9%

  10. Measurable Impacts of External Corporate Communication 100% 44% 0% 0% 0% 0%

  11. Measurable Impacts of External Product /Service Level Communication %: 79, 7, 14 %: 39, 0, 61 %: 42, 17, 42 %: 46, 0, 54 %: 69, 0, 31 %: 50, 8, 42

  12. Measurable Impacts of Internal Product / Level Communication 71% 79% 0% 14% 21% 50% 0%

  13. Are you measuring response to external communications, and if so, are you willing to share details of how you are measuring results and/or specific results with other members? Yes, may be willing to share Yes, not able to share Yes, willing to share No

  14. What External Research Do You Currently Use to Understand Emerging Trends in Consumer Sentiment Related to Sustainability? 11% 56% 22% 22% 22% 44% 0% 22% 22%

  15. Do You Do Proprietary Research on Customer Attitudes? 47% 53%

  16. Do You Have All Necessary Insight? 80% 20%

  17. Are You Currently Fielding Any Behavior Change Initiatives? 60% 40%

  18. Targeted Behavior Changes 64% 0% 46% 55% 18% 73% 46% 0% 0% 18% 64%

  19. Are You Willing to Share Methodologies or Findings From Your Customer Research on Customer Attitudes/Behavior?

  20. Are You Willing to Serve as a Resource For Other Members Who Are Looking to Establish a Sustainable Innovation Strategy?

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