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Cuppa Joe: The Consumption and production of coffee and its impacts on the world

Dive into the journey of coffee, from its historical origins to modern production methods, exploring its influence on economy, culture, and environment worldwide. Unveil the intricate web of factors shaping the global coffee industry and its implications on society.

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Cuppa Joe: The Consumption and production of coffee and its impacts on the world

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  1. Cuppa Joe:The Consumption and production of coffee and its impacts on the world Jared Walhowe

  2. WHY COFFEE????? • 2nd most valuable legally traded commodity • 2nd largest source of foreign currency • Most traded food commodity by value • Affects everything • I LOVE COFFEE.

  3. The Coffee Plant • Native to Kaffa Province in Ethiopia • 80 species, we only drink two: Robusta and Arabica • 4-5 year gestation • 20 – 100 year lifespan • Requires a consistently warm climate • Extremely delicate.

  4. The Bean

  5. History • Kaldi

  6. History • Coffee was first popularized as a drink in The Yemen • Religious and Medicinal drink before it was a social drink • Sufi Monks • Turkish Coffeehouses • Khair-Beg, Mecca Governor in 1511 • Pope Clement VIII

  7. History • Amsterdam  Paris  Colonial Cash Crop • Missionaries encouraged its growth • Arab monopoly replaced with European colonial monopoly • Coffee Parallels Industrial growth and population • Steam engine  Americas • New Proletarian Diet of coffee and bread: an illusion of nutrition • American Revolution: coffee over tea

  8. Production • Three methods: Traditional, Intense Organic, Intense Chemical • 2 methods of bean extraction: Dry method and the Wet method • Costa Rica pioneered Wet method • “technify” production – Cultivators • Latin American Stratification – political power through coffee power

  9. Where coffee comes from

  10. Consumption • Consumption equated with advanced capitalism • “Both a sign of, and instrument for achievement, energy, invigoration, and effort.” – Howes • Demand has historically been inelastic (Great Depression) • High demand = excessive supply. No short term adjustments. • Brazil created demand by overproducing. • “Black Frost” of 1975  Return of Quality

  11. TNCs • Starbucks & Kraft • Nestle – $6.4 billion annually in coffee • Nescafe • TNCs push instant coffee – 25% by sales, 40% by value is instant. • YUCK!

  12. Coffee and Culture • The coffee break forever changed leisure time. • Haya – “life force” • Advertisements perpetuate inequalities

  13. International Coffee Agreement • “The International Coffee Agreement, like the Alliance for Progress, was seen by Kennedy-era liberals as a means of fighting communism at its social and economic roots.” (Paige 1997) • U.S. selectively regulated coffee to weaken the political power of socialist nations • Regulation through ICA strengthened future deregulation

  14. The Human Factors • Production dependent on working poor for fertilizing, weeding, pruning, disease maintenance, harvesting, and replanting. • Labor is largest cost • Average worker get $3 a day globally • Brazil, 1828 – 1/3 population were coffee slaves • El Salvadore, 1930 – coffee 90% of exports. Indigenous workers revolted. Government military reacted by massacring 30,000.

  15. Coffee and the Environment • Deforestation. 80% of Costa Rican forests now coffee. Cut and burn for fertilizer • Migratory birds • Pesticides pose no risk to consumers, but workers and environment. • Downstream effect of pesticides and Wet process • It takes 37 gallons of water to make 1 eight-ounce cup of coffee .

  16. Alternatives • Fair Trade: 1988 – Max Havelaar foundation. • Living wage • Supports export industry • Organic • Certification = better price for coffee • Reduces downstream effects • Industrial organic • Costs $ to get certified • The truly organic growers are not certified

  17. Improvements in Processing! • Composting pulp waste: red worms turn pulp into fertile soil in 3 months! • Oriflama Guatemala: • No water waste! • Use lime juice to remove beans • Use water to remove bean • Reuse the water over and over until it becomes soapy and thick • This is then used as an incredible fertilizer • Parchment papers are burned to dry beans

  18. Conclusion • The production and consumption of coffee is a big deal! • Nation development, industrialization. • Political and economic power • Environmental justice • Social justice • It’s the drink of capitalism!

  19. Questions?

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